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Job Description:

**ITW Power Nailing** is a division within the Construction Products segment, a global provider of premium nailing and fastening solutions. Our products are engineered to improve contractor productivity and elevate building quality across both new residential construction and remodeling projects. With trusted, category-defining brands like **Paslode** , we set the standard in wood-to-wood fastening systems—delivering performance, reliability, and productivity that professionals count on. Learn more about our products at www.paslode.com .

At ITW, we offer you a path for advancement, a competitive salary, and a comprehensive benefits package designed to help employees care for themselves, their families, and their futures.

Purpose of the Role

Help shape the future of Paslode by driving our Customer Back Innovation (CBI) strategy. In this key role, you’ll dive deep into customer needs and market trends to uncover insights that fuel smarter decisions across marketing, product development, and sales. You’ll help us understand what contractors need, what’s happening in the market, and where we should go next.

Key Responsibilities

+ **Customer Back Innovation** - Develop the new product development roadmap, in collaboration with the Product Management team, to capitalize on key market opportunities and address core end user pain points.

+ **End User Intimacy** - Gain strong understanding of voice of customer through qualitative and quantitative market research that drive product strategy and development. Assist in development of detailed end-user segmentation, personas, and profiles to deepen customer understanding and enhance end user focused decision-making across the organization.

+ **Market Landscape** – You will have a full understanding of the market dynamics including customer and end user trends, competitive trends and actions and will drive market sizing efforts to ensure focus on addressable market, including the strengths and weaknesses of our competitors' products/brands.

+ **Data Analysis and Reporting** - Analyze large datasets from research projects, surveys, sales data, etc. to find trends and insights. Develop clear and concise communications, dashboards, and presentations to internal teams to communicate key findings and recommendations. Translate insights into quantified business cases.

+ **Project Management** - Manage research projects, coordinate report-outs with cross-functional teams, ensure research objectives are met on time and on budget.

Required Qualifications

+ Bachelor’s degree in business, marketing or market research, statistics or comparable discipline

+ 3+ years of market research, insights and innovation management, product development, or a comparable role with a demonstrated track record of using market research and end user insights to develop a product innovation roadmap

+ Previous market research experience with a proven ability to develop and execute research plans

+ Business acumen, an understanding of market trends, and ability to analyze research results and identify opportunities

+ Advanced proficiency in data visualization tools such as Excel or PowerBI

+ Natural curiosity and interest in understanding end user behaviors, pains, and needs

+ The ability to travel up to 30%

Preferred Qualifications

+ MBA or master’s degree

+ Strong project management, communications, and presentation skills

Work Environment

_The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions_ .

This position requires an employee to work in a variety of locations including, but not limited to home office, job sites, lumberyards, and distributor locations. These environments are not controlled by ITW.

Physical Demands

_The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions._

While performing the duties of this job, the employee is frequently required to sit, stand, talk, hear, reach with hands and arms, and regularly required to walk. Must be able to lift 40 lbs., able to walk and stand for long periods of time at customer events, trade shows, and job site locations. Position requires up to 30% travel and the ability to operate a motor vehicle.

_* ITW Power Nailing is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status_

Compensation Information:

Annual base salary range for this position is $110,000 to $135,000 plus annual performance bonus. Please note that this salary information serves as a general guideline. Company considers various factors when extending an offer, including but not limited to the scope and responsibilities of the position, the candidate's work experience, education and training, key skills, as well as market and business considerations.

_ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential._

_As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship._

_All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws._