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Education Content Coordinator

Content Chicago, IL

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Description

Smithbucklin , a 650-person, employee-owned professional services company with more than 70 years of success serving the association market, is seeking a Education Content Coordinator to join our team in Chicago.

The Education Content Coordinator will serve as a pivotal link between the ANPD Nursing Professional Development (NPD) team and the Marketing & Communications Services department. This role will be primarily responsible for creating, maintaining, and optimizing educational content on the ANPD website — drawing from NPD-team output, member insights, and organic content sources — and ensuring that our digital education offerings reflect up-to-date, relevant, engaging material that supports ANPD’s mission and strategic goals. The successful candidate will be detail-oriented, tech-savvy, collaborative, and skilled at translating subject-matter input into compelling online learning and resource experiences.

At Smithbucklin, we embody a culture driven by optimism, ambition, expertise, and thoughtfulness, where every team member is empowered to exceed expectations and deliver exceptional results for our clients. Join us in shaping the future of association management, where our values serve as the cornerstone of our success.

Key Responsibilities

+ Work closely with the NPD team to identify, review, and curate educational materials (e.g., webinars, white papers, case studies, toolkits, neighborhood spotlights) for website publication.

+ Serve as the conduit between the NPD team (subject matter experts) and the Marketing & Communications team (content scheduling, brand alignment).

+ Develop and deliver digital marketing strategies and tactics, including SEO, SEM, content marketing, and digital advertising.

+ Draft, edit, format and upload content to the ANPD website including updating existing pages, creating new pages/modules, and archiving or retiring outdated content.

+ Monitor and maintain consistency of tone, branding, style, and structure across education/web content.

+ Capture and integrate “organic” community platform (The Neighborhood) content into education resources and website pages.

+ Collaborate with marketing on content calendars, web analytics/metrics (traffic, engagement, completion rates), and make recommendations for optimizing education content performance (e.g., keyword usage, tags, cross-linking, calls-to-action).

+ Assist in coordinating multimedia or interactive elements (e.g., video) in partnership with the NPD team and external vendors as needed.

+ Ensure quality assurance of web content: proofing, link checking, responsiveness across devices, accessibility compliance (where applicable).

+ Track and report on website content performance (e.g., new page views, returning visitors, downloads, engagement).

+ Maintain a strong working knowledge of best practices in digital education delivery, CMS/web publishing workflows, and user experience principles.

+ Stay attuned to new program development to proactively suggest new website education content or updates.

+ Apply the use of all eLearning and technology tools to support client education initiatives, including a variety of abstract management tools, eLearning development software, web-conferencing tools, virtual platforms and live capture/recording tools.

+ Support development of educational programming including webinars, convention planning, new programs, etc.

Qualifications

Required

+ Bachelor’s degree in communication, marketing, education, digital media, or a related field (or equivalent experience).

+ Minimum 2-4 years’ experience in content coordination, web publishing, digital education support, or related role.

+ Proficient in HTML, basic coding, marketing automation, and digital advertising applications.

+ Proficient in using core Microsoft applications, including Excel, Outlook, PowerPoint, and Word, and social media, including Facebook, Instagram, LinkedIn, X, and YouTube.

+ Strong writing, editing and proofreading skills; ability to translate subject-matter content into clear, engaging web-friendly formats.

+ Familiarity with basic web analytics (e.g., Google Analytics), SEO fundamentals, and metrics-driven content optimization.

+ Ability to manage multiple projects concurrently, prioritize work, and meet deadlines in a fast-paced environment.

+ Excellent interpersonal and collaboration skills: comfortable working across teams (education, marketing, external contractors) and managing stakeholder input.

+ High level of attention to detail and commitment to quality (content accuracy, links, formatting, accessibility).

+ A self-starter who is comfortable proactively identifying content opportunities, suggesting improvements, and working with minimal supervision.

Preferred

+ Experience working in an association, nonprofit, or professional development context.

+ Familiarity with digital learning platforms or LMS (learning-management systems) and e-learning content formats.

+ Experience coordinating multimedia content (video, podcasts, interactive modules) or working with designers/vendor teams.

+ An analytical mindset with ability to recommend improvements based on data and user behavior.

Where Do You Fit?

Whether you are just beginning your career or are a mid- or senior-level professional, working at Smithbucklin will offer you countless opportunities to develop transferable skills, acquire meaningful knowledge and gain rich experiences at an accelerated pace. By working collaboratively with smart, ambitious, multi-talented, genuine and hardworking colleagues, you will build meaningful, deep and enduring relationships that will serve you well throughout your career, regardless of your chosen path. In addition, as a 100 percent employee-owned company, Smithbucklin offers all of our people – regardless of position or compensation – an equal chance to experience the fulfillment and reap the benefits of ownership. As owners, our employees control the destiny of Smithbucklin and are unified in the goal of building a great, enduring company.

Our hybrid environment offers you the option to work from home two days per week. Employees will work a standard 40-hour week, with the possibility of additional hours based on project deadlines.

Smithbucklin considers several factors when determining compensation, including a candidate's recent coursework, training, experience, and certifications, among other considerations. The expected pay for this role is $59,000-$62,000.

Equal Employment Opportunity

At Smithbucklin, Equal Employment Opportunity is our commitment and goal. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, marital status or any other protected status designated by federal, state or local law. Applicants are encouraged to confidentially self-identify when applying. Employment is contingent upon successful completion of a reference and background investigation based on position.

Smithbucklin will not sponsor applicants for work visas and as a precondition of employment, you must be authorized to work in the United States permanently.