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Growth Marketing Specialist
- Insight Global (Covington, KY)
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Job Description
Job Type: 9-month contract-to-hire
Marketing Growth Specialist
Our client is a dynamic and growing organization at the forefront of employee performance and engagement solutions. Since 1992, they’ve been delivering customizable, data-driven tools that help companies build high-performing, engaged work cultures. Their commitment to innovation and excellence has made them a trusted partner for businesses seeking to improve recruitment, retention, and overall workforce effectiveness.
Joining our client means stepping into a role where your ideas matter and your curiosity is valued. They’re looking for someone eager to start at the ground level and grow—someone who wants to shape their own path, contribute to new product development, and collaborate with a cross-functional team driving real change. If you thrive in a culture of innovation, want to help build something impactful, and are excited to learn and lead, this is the perfect opportunity to take charge of your future.
This role is primarily remote, with 3–4 onsite days per month. Competitive base salary, incentive compensation, and full benefits are offered.
Responsibilities
• Maximize the effectiveness of our digital agency partnership
• Execute structured actions aligned with growth strategy (e.g., maintain/improve inbound programs, extend product lines, analyze competitor strategies, develop new products, and strengthen brand presence)
• Build and support systems and processes that amplify sales activity
• Create non-paid, brand-building opportunities (e.g., influencer and media engagement)
• Track and measure marketing and sales performance
• Leverage existing technology and marketing investments
• Develop go-to-market strategies for new products and services
• Generate creative ideas for content marketing
• Monitor digital marketing performance using web analytics tools
• Stay current on online marketing trends and update strategies accordingly
• Provide product demos for inbound leads (as needed)
Close inbound sales leads (as needed)
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
Requirements
• Bachelor’s degree in Marketing or related field
• 4–6 years of marketing experience
• 1–2 years of sales experience
• Proven success in a general marketing role
• Ability to operationalize strategy using advanced marketing tactics
• Strong understanding of digital marketing concepts and channels
• Experience creating and implementing email campaigns
• Advanced proficiency in GoHighLevel (required)
• Creative content writing skills
• Analytical mindset with strong critical thinking abilities
• Excellent communication and interpersonal skills
• Experience with SaaS products Compensation: $30-35/hr. Exact compensation may vary based on several factors, including skills, experience, and education. Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
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