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Description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The Global Advertising and Brand Management (GABM) organization has a mission to create marketplace demand and drive commerce for American Express through differentiated and innovative products, partnerships, marketing, and customer experiences.

OnBrand – American Express’ In-House Creative agency – is on a journey of exciting expansion. Our ambition is to “Become creative partner-of-choice to build seamless customer experiences for our Business Units, essential for driving results and unlocking value through deeper knowledge of our business, powered by industry-defining creative excellence”. We are focused on developing forward thinking ideas and work across channels, end-to-end experiences in digital and beyond.

Role & Responsibilities:

The Brand Design Strategy team sets the vision for how the American Express brand is expressed across every touchpoint — shaping a cohesive, modern, and globally resonant multi-sensory identity grounded in authenticity and heritage. We translate strategic brand principles into impactful cross-channel design systems to be applied across the enterprise, building long-term brand value.

As Senior Manager, Visual Identity Design Strategy, this person will lead key initiatives that advance and refine Amex’s global visual identity system. They’ll collaborate with business units, in-house creative teams, and external agencies to propel brand design excellence and connected expression across channels, products, and experiences.

Key Responsibilities

+ Lead strategic design initiatives to evolve the Amex visual identity system, ensuring global consistency and flexibility for business needs, from concept through delivery – managing internal and external creative partners to ensure quality, timing, and budget alignment.

+ Partner cross-functionally with brand strategy, insights, and creative teams to translate business goals and research findings into effective and on-brand visual solutions.

+ Ensure integrity and intent of visual identity guidelines is upheld across creative manifestations in close partnership with Brand Management team.

+ Develop and refine brand design principles and guidance that reinforce brand pillars while allowing creative innovation across diverse applications.

+ Shape and review creative briefs that define clear objectives, articulate business and brand challenges, and inspire outstanding design work

+ Advocate for design thinking and champion the role of design as a strategic driver of brand and business impact.

+ Measure and optimize design impact, identifying key performance indicators and opportunities to enhance brand coherence and effectiveness.

Qualifications

+ 5–7 years of experience in branding, graphic design, design strategy, or similar, preferably in both agency and corporate environments.

+ Strong portfolio/case studies showcasing leadership in developing or evolving comprehensive brand identity systems (logos, color, typography, illustration, design principles, and more).

+ Deep understanding of brand and design systems, from high-level strategy through implementation across digital, print, and environmental touchpoints.

+ Experience managing co-branded or partnership design systems with sensitivity to attribution, hierarchy, and contextual relevance.

+ Exceptional communication skills, with the ability to clearly articulate design rationale and strategy to senior stakeholders.

+ Proven ability to lead multiple, complex design initiatives simultaneously across global teams.

+ Proficiency in writing and evaluating creative briefs, SOWs, and managing project resources efficiently.

+ Passion for great design, a strong grasp of emerging creative trends, and a deep appreciation for how visual identity shapes brand experience.

Qualifications

Salary Range: $103,750.00 to $174,750.00 annually bonus benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

+ Competitive base salaries

+ Bonus incentives

+ 6% Company Match on retirement savings plan

+ Free financial coaching and financial well-being support

+ Comprehensive medical, dental, vision, life insurance, and disability benefits

+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

+ Free and confidential counseling support through our Healthy Minds program

+ Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

US Job Seekers - Click to view the “ Know Your Rights ” poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

**Job:** Marketing

**Primary Location:** US-New York-New York

**Other Locations:** US-Georgia-Atlanta

**Schedule** Full-time

**Req ID:** 25022475