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POSITION OVERVIEW

The role will own global retail and commercial, with a focus on distribution strategy, DTC/Wholesale execution, assortment and promotion across both M·A·C and Bobbi Brown.

As an expert of B&M and multi-channel retail environments, this role’s main responsibility is to bring a strong retail focus to M·A·C’s freestanding store footprint and serve as a key POC and provide the merchandising & trade marketing voice in ensuring brand retail strategies will translate into executable actions.

Through strong partnership with Online, Global Marketing, Omnichannel Consumer Engagement, Store Design, Visual Merchandising and Education, the role will partner to deliver seamless integration and consistency in consumer experience across retail and digital activations for both brands. Additionally, the role will guide the regions on the development and execution of the retail strategy in partnership with the broader Global Commercial, International and DTC teams. The role will also help define KPI’s to monitor success and progress, collect and apply learning within the follow up process.

KEY RESPONSIBILITIES

Drive retail transformation & business results

+ Drive the distribution strategy across retail (with a focus on driving profitability of M·A·C’s Free Standing St ores - FSS) and SMC and department store channels for both brands, with updated choices and go to market including deep dives into key channels, including required channel shifts or pivots.

+ Lead omnichannel retail programming to deliver a seamless, branded consumer experience across MAC Freestanding Stores and owned digital channels (including TikTok and other social platforms)

+ Shape and articulate the future vision and role of MAC Freestanding Stores, integrating consumer insights, competitive trends, and omnichannel best practices

+ Collaborate on Shopify integration and related retail capabilities, including setting up robust omnichannel analytics to track performance and optimize journeys

+ Work across the departments and with cross-functional partners to execute the channel roles, differentiation and consumer journey

+ Support retail transformation in ensuring distribution choices align with channel role/purpose

+ Complete review and analysis of global distribution and footprint, with clear priority roadmap of distribution choices by channel/affiliate

+ Identifies the focus and defines where to play, how to win and what capabilities and management systems are required

+ Sharing of global best practices and ongoing review of retail metrics

+ Ad hoc key projects on high profile retail location and partnerships

Best in class execution

+ Support regions in coordinating with global both planning and execution, facilitating improved How We Work Together to ensure needs are met

+ Work closely with Regional Commercial teams (branded and corporate) to ensure internal alignment and execution of the strategy

+ Provide input to VM/SD for specific commercial asks to support key projects in high profile doors/partners

+ Provide input on VM Choreography and priority launches

Support global vision for multi-channel merchandising offerings and retail experiences

+ Partner with Global Retail and Brand Creative team on existing store, model modernization and participate in new store concepts

+ Input into integrated vision and guidelines on key in-store aspects of FSS experience (e.g. calendar of assets, merchandising available to regions, store design/VM design)

+ Partner with global SD/VM in driving the in-store development of VM principles, product display, seasonal distortions and all on counter engagement tools

+ Support the development of regional retail concept evolution to navigation, storytelling and services

Lead Channel Assortment Execution for the MAC brand

+ Be the voice of the channels at a global level and act as an intermediary between global and regions and regions and global to deliver solutions that support our success at POS.

+ Work with marketing (assortment owner) to ensure updates of core assortments are based on sales data & trends to ensure assortments are productive and strategic for both markets and global.

+ Support all channels (FSS, DS, SMC, Travel Retail and Online) by defining the choices for channel differentiation / offerings

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Lead Trade Marketing Initiatives

+ Update, communicate and enforce promotional guardrails to improve brand equity.

+ Develop Promotional Cadence and Guidelines inclusive discounts/ value, GWP/ PWP, omni-incentives, channel specific incentives

+ Work with marketings to ensure global brand provides annual GWP catalogue attached for key moments and NPL in partnership with Marketing & Creative

Close collaboration with Online partners on the Global DTC experience and offering for MAC

+ Ensure a coordinated merchandising and marketing effort across DTC channel (Store, Site, Mobile, Customer service, etc.)

+ Support from a merchandising perspective the evolution of channel differentiation and promotional cadence

Meeting support

+ Support in building global retailer decks – revise/adapt based on retailer needs.

+ Review all sales trends / local marketing plans. Be an active participant in these meetings to understand account dynamics and identify new programs to drive business.

+ Support global brand in the development of materials related to retail metrics and analytics and provide context from liaising with regions and markets

KEY INTERNAL EXTERNAL LINKAGES

+ Global Retail

+ Regional Brand Teams

+ Visual Merchandising and Store Design

+ Global Marketing

+ Consumer Insights and Analytics

+ Education/Artistry

QUALIFICATIONS

EXPERIENCE:

+ 10+ retail and merchandising expertise a must

+ Marketing experience preferred in consumer and product marketing

+ Brand Management experience and understanding

+ Consumer centric, strong passion for service and drive to results.

+ Entrepreneur, work ethic, but strong interpersonal skills, relationship oriented.

+ Solid experience in go to market strategies and execution.

+ Able to lead by influencing cross-functional teams.

+ Creative & resourceful, can operate with limited resources and find solutions to deliver business needs

+ Intellectual flexibility, manage several projects at a time, is able to complete projects aligning several stakeholders.

+ International/Regional experience is preferred.

+ Excellent communication, service, and analytical skills.

+ Proficient in Windows, Word, Excel

EDUCATION:

+ Undergraduate degree in Business Administration or related field

+ MBA preferred

COMPETENCIES:

+ Strong commercial and financial acumen

+ Strong leadership skills

+ Collaborative mindset

+ Strong understanding of cross-channel businesses

+ Naturally curious and passionate about numbers, data, insights and applications to retail merchandising and marketing

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].