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Job Title

Sr Channel Marketing Manager, Home Improvement Retail

Position Overview

Shaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing, commercial spaces and outdoor environments. Leveraging strengths in design, innovation and operational excellence, the company takes a people-centered, customer-focused, and growth-minded approach to meet diverse market needs. It creates differentiated customer experiences through its expansive portfolio of brands: Anderson Tuftex, COREtec, Shaw Floors, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.

Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $6 billion in annual sales and 18,000 associates worldwide.

Summary / Role Description

This role is responsible for developing and executing strategic marketing initiatives with major Home Center partners—including Lowe’s, The Home Depot, Menards, Amazon, and Wayfair—to deliver exceptional in-store and online consumer experiences, drive sales, and enhance brand equity. The primary KPI is achieving brand financial targets within assigned accounts.

Primary Responsibilities:

+ Create and manage strategic co-marketing plans, sell-in strategies, advertising, promotional assets, digital marketing, and online content to support Shaw brand sales goals.

+ Collaborate with Brand teams to develop compelling marketing stories and assets that increase sales of Shaw-branded products and strengthen brand presence in the Home Center channel.

+ Ensure accurate and engaging content for all products supplied under retailer private-label brands to drive sell-through.

+ Align media schedules, marketing tactics, promotional programs, PR campaigns, and training efforts with Shaw’s national plans to maximize impact.

+ Partner with Sales to develop annual co-marketing plans, including budgets and creative assets, with a strong focus on digital marketing strategies.

+ Execute marketing plans with Home Center partners by identifying priority SKUs, supporting promotional efforts, and optimizing co-marketing effectiveness.

+ Measure and report ROI and promotion performance monthly, with emphasis on ROAS for digital media. Manage and track annual marketing spend and effectiveness by account.

+ Continuously enhance online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns.

+ Maintain regular engagement with customer marketing teams to plan, measure, and improve initiatives.

+ Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for robust execution. Provide marketing content and recommendations for Product Line Reviews.

+ Travel within the United States is required.

+ Reports to the VP, Customer Marketing.

Qualifications:

Required:

+ Bachelor’s degree in Marketing, Sales, Business Management, or a related field; MBA preferred.

+ Minimum 5 years of experience in brand management, marketing, trade/customer/channel marketing, sales, or channel management; experience in the home renovation industry (retail or manufacturing) preferred.

+ Proven ability to lead and collaborate effectively with cross-functional teams.

+ Exceptional communication, interpersonal, and presentation skills.

+ Strong financial acumen with expertise in budget management and data analysis.

+ Highly responsive and action-oriented in a fast-paced environment.

+ Advanced knowledge of digital marketing platforms, content strategies, and performance measurement.

Competencies:

+ Execute action plan

+ Influence others

+ Deliver compelling communications

+ Demonstrate good judgement

+ Initiate action

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Work Shift

8 Hr non-rotating shift, Hrs fall to in punch day, Observed Calendar, shift starts AM

Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.