"Alerted.org

Our Mission

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(*Comscore, Total Visits, March 2025)

Day to Day

As **Senior Director** , **Employer Demand Generation** , you will **lead global acquisition and monetization** across Employer segments.

This role sits within the **Go-to-Market (GTM) & Employer Marketing organization** and shapes how we attract, convert, and grow employer clients.

You will **manage a global team** and own the **full-funnel demand generation strategy** .

Your work will span from awareness to activation, driving pipeline growth, product adoption, and revenue impact across both **Enterprise and SMB** segments.

You will **partner with Brand, Product Marketing, GTM, and Sales** to turn awareness into action. Together, you will optimize conversion and scale global programs that deliver measurable results.

Your scope includes **designing and scaling mid-funnel programs** that nurture, educate, and activate employers.

You will also **manage Account-Based Marketing (ABM)** for Employer audiences and **optimize digital demand programs** for SMB clients.

You will build a predictable, measurable global Employer demand engine that drives **acquisition** , **conversion** , and **efficiency** .

Your leadership will focus on:

+ Developing and coaching a high-performing global team of marketers and program managers.

+ Translating business goals into an integrated global demand roadmap with clear OKRs.

+ Improving CAC, velocity, and conversion through data-driven optimization.

+ Driving alignment between Marketing, GTM, Product, and Sales on shared success metrics.

+ Ensuring operational excellence, consistent reporting, and transparent communication.

Responsibilities

+ Steer the global Employer Demand Generation function across Enterprise and SMB segments.

+ Manage, coach, and grow a high-performing global team of marketers and program managers.

+ Build and scale full-funnel programs that drive acquisition, activation, and monetization.

+ Oversee ABM for Enterprise and digital demand programs for SMB, ensuring efficiency and ROI.

+ Align storytelling and execution with Employer value propositions and GTM priorities.

+ Define, track, and optimize key metrics including CAC, pipeline health, and conversion efficiency.

+ Foster operational excellence, cross-functional alignment, and continuous improvement across Marketing, GTM, Product, and Sales.

Skills/Competencies

+ 10+ years leading global demand generation or growth marketing teams in B2B environments.

+ Deep expertise in full-funnel orchestration, including ABM, digital, lifecycle, and partner channels.

+ Proven ability to build and optimize mid-funnel and nurture programs that increase conversion and revenue.

+ Proven/Excellent/Solid critical/methodical, and data-driven mindset, translating insight into actionable strategies.

+ Exceptional collaboration and communication skills across GTM, Product, and Sales.

+ Skilled people manager who builds inclusive, high-performance, and empowered teams.

+ Experienced in budget, agency, and program management, driving measurable ROI and continuous learning.

Salary Range Transparency

NYC Metro Area 210,000 - 310,000 USD per year

US Remote 185,000 - 270,000 USD per year

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position in the given work location. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range(s) listed is just one component of Indeed's total compensation package for employees. Other rewards may include quarterly bonuses, Restricted Stock Units (RSUs), a Paid Time Off policy, and many region-specific benefits.

Benefits - Health, Work/Life Harmony, & Wellbeing

We care about what you care about. We have a multitude of benefits to support Indeedians, as well as their pets, kids, and partners including medical, dental, vision, disability and life insurance. Indeedians are able to enroll in our company’s 401k plan, as well as an equity-based incentive program. Indeedians will also receive open paid time off, 11 paid holidays a year and up to 26 weeks of paid parental leave. For more information, select your country and learn more about our employee benefits, program, & perks at https://www.indeed.com/careers/benefits !

Equal Opportunities and Accommodations Statement

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Reference ID: 46369