"Alerted.org

Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

The **SVP, Group Account Director** is responsible for the day to day running of accounts, which includes financial processes and profitability while proactively managing and developing team members. The SVP, Group Account Director is expected to be a strategic client contact and advisor, with visible ongoing engagement.

Key Responsibilities

+ Own the client relationship on assigned brand

+ Own the brand strategy and effectively influence the client to achieve brand objectives. Contribute to and may be accountable for new business development

+ Be responsible for staffing, managing, and leading the assigned account team

Responsibilities

Agency Operations

+ Understand agency revenue and profitability model and ensure work is completed within budget by project. Own the revenue and forecast for the brand. Determine and negotiate budget needs; provide input to fee development. Vigilantly seek to optimize agency services and internal resources

+ Keep management informed of account status, problems, plans, and meetings and get senior management involved as needed

+ Serve as team leader to both integrated agency team and to client. Provide assistance related to agency/team/management policies and practices

+ Advance best practices in agency process

+ Develop staff, mentor

Knowledge

+ Approach brand from s holistic marketing perspective. Integrate emerging technologies into client recommendations

+ Have a comprehensive understanding of client's business and a thorough understanding of industry business trends. Be alert to changes in clients’ marketplace. Have broad knowledge of what’s going on in the marketplace to offer solutions to clients

+ Cultivate relationships with appropriate thought leaders to help maintain solid knowledge of client’s business

+ Expert in multiple channels and audiences—enough knowledge to be able to act agnostically when making decisions on behalf of the client

Strategy

+ Own the brand strategy. Own, and communicate to the extended internal team, the overall client vision and the vision for all marketing programs for client’s business. Be sought as strategic leader by the team.

+ Spearhead the presentation to client of annual plans and significant interim programs

+ Be responsible for new business opportunities and driving growth on assigned brands

Tactics and Execution

+ Communicate strategy and tactical plan effectively. Ultimately responsible for flawless execution

+ Provide clear strategic direction to agency team. Evaluate creative product against strategic direction and provide constructive feedback

+ Approach brand from a holistic marketing perspective. Look at all media and forms of digital marketing, communications, and advertising to develop outcomes that meet client objectives

+ Proactively coordinate and integrate across all agencies at BAL’s direction, as needed

+ Have a solid knowledge of PH businesses, offerings, and tools

Client Relationship

+ Own the client relationship on assigned brands. Effectively sell the creative product to the client

+ Very client facing. Outstanding client service and relationship building. Proactively manage relationship with clients and seek opportunities to strengthen/build new relationships as needed

+ Seek opportunities to showcase agency work among current and prospective clients

+ Find opportunities to grow business within current accounts and into new accounts

+ Be and be seen as point person for senior client

+ Have excellent presentation skills

+ Demonstrate ability to adapt to various client corporate cultures

+ Solve client issues and independently moderate conflicts with significant complexity and political sensitivity

Qualifications

Qualifications

+ Candidate must have solid HCP experience

+ Channel-agnostic as exhibited by experience in at least 2 functional areas: professional, consumer, digital, PR, med ed, etc

+ Proactive and action oriented. Great multitasker

+ Exhibits integrity and trust

+ Exhibits self-development

+ 5+ years of experience managing others

+ Pharma advertising experience is required

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/16/2025.

\#LI-JC2