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Hart Medical Equipment provides a full range of home care products and support services based on individual needs. We strive to conduct our patient care operation with the highest standards. We are a nationally accredited, premier provider of home medical equipment and supplies.

Status: Full Time

QUALIFICATIONS:

To perform this job successfully, an individual must be professional, proactive, and positive with internal and external customers and coworkers. The requirements listed below are representative of the knowledge, skill, and/or ability required.

SUMMARY:

Drive company growth by creating and optimizing visually compelling digital and traditional marketing materials, including graphics for SEO, paid search, social media, email campaigns, and direct mail. Collaborate across teams to elevate the company's branded presence, design high-quality marketing collateral, and identify new creative opportunities to support overall company growth initiatives.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Enhance ecommerce growth by optimizing SEO and managing paid search campaigns.

• Design and implement targeted social media and email marketing initiatives.

• Develop and oversee print and direct mail campaigns to complement marketing efforts.

• Create and schedule email campaigns aimed at driving ecommerce revenue.

• Maintain and update product pages, including imagery and descriptions.

• Build and optimize landing pages for promotions, categories, and partnerships.

• Collaborate with vendors and print shops to produce high-quality marketing collateral.

• Ensure all content updates are made in an accurate and timely fashion.

• Report on KPIs, and recommend strategies to improve brand presence.

• Conduct research to identify new products, services, and strategy opportunities.

• Manage PPC ad campaigns across platforms such as Google, Meta, and Bing Ads.

• Support the addition of new products to the website.

• Participate in special projects related to marketing, ecommerce, and other digital strategies.

• Stay informed on the latest marketing techniques, best practices, and innovations.

• Perform other duties as assigned.

EDUCATION AND/OR EXPERIENCE

• High school diploma or general education degree (GED) required.

• A degree in business, communications, and/or marketing related field preferred.

SKILLS & ABILITIES

• Excellent interpersonal, written and verbal communication skills.

• Good knowledge of the DME industry, services and operations preferred.

• Ability to multi-task, prioritize and delegate.

• Customer service orientation.

• Must be organized.

• Self-motivated.

• Ability to work in a fast-paced environment.

REQUIRED TECHNICAL PROFICIENCIES:

PPC Management, Email Marketing, Social Media Marketing, Web Analytics, Graphic Design Software (Adobe Creative Suite/Canva), Landing Page and Website Development, Direct Mail and Print Production, Windows 11, Microsoft Office, basic PC/Desktop support.

LANGUAGE SKILLS

Proficient English (verbal, written)

MATHEMATICAL SKILLS

Ability to add, subtract, multiply, and divide in all units of measure using a calculator.

ANALYTICAL & PROBLEM SOLVING ABILITY

Ability to apply common sense understanding to carry out instructions furnished in written, oral,

or diagram form. Ability to deal with problems involving several concrete variables in

standardized situations.

By submitting an application, you are agreeing to the terms of Hart's Application Acknowledgement and Agreement found at https://hartmedical.org/application-agreement.

IRB Medical Equipment LLC, dba Hart Medical Equipment, is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, citizenship age, disability genetic information, height, weight, marital or veteran status or any other protected status in accordance with the requirements of applicable federal state and local laws. Hart Medical Equipment also provides reasonable accommodation for individuals with disabilities in accordance with applicable law.

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