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Product Strategy Director, Customer Data Platform
- The Cigna Group (Santa Monica, CA)
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Role Title: Director, Product Management – Customer Data Platform
As a Product Director in Evernorth’s Digital team, you will be responsible for helping to build the strategy, define requirements, and drive execution for the platform capabilities that power Evernorth’s Customer Data Platform (CDP). This is a running platform with active customers. Your mandate is to increase reliability, adoption, and ROI; simplify the landscape by assessing overlapping and legacy assets; and make clear build/buy/retire decisions that reduce cost-to-serve and enable personalization at scale. This role will report into the Product Strategy Senior Director and includes managing all aspects of product management including strategy & roadmap development, research & analysis, and platform execution, enabling internal teams to safely ship compliant, data-driven interactions faster.
The right person for this role can solve complex problems, communicate solutions concisely and articulate clear vision to technical and non-technical groups. This individual will work closely with Product & Technology leadership, Research, Analytics, Clinical, and Development/Delivery teams, as well as key stakeholders in senior leadership to develop and deliver solutions that will differentiate Evernorth as a market leader. In support of strategic efforts, this individual will understand the strategy of all stakeholders and will partner with business leads and functional owners to accomplish core responsibilities.
Ultimately, this individual will not only help translate business objectives into a clear product roadmap and requirements, but also help define them and identify opportunities for Evernorth Digital.
How You’ll Make a Difference
As Director, Product Management - Customer Data Platform, you will set the pace for our future by defining and evolving the CDP vision and roadmap, ensuring alignment with enterprise digital strategy. You’ll lead the development and delivery of reusable, enterprise-wide capabilities that power personalization and omnichannel engagement across Email, SMS, IVR, Bot, and more.
Your role spans strategy and execution:
• Drive Product Vision & Roadmap: Manage roadmap development, prioritize initiatives, and communicate product strategy to key stakeholders.
• Translate Strategy into Action: Define business requirements and convert them into measurable product requirements, epics, and user stories with clear acceptance criteria.
• Enable Capability Development: Oversee design and delivery of platform-level features and enablers (e.g., LLMs, Content Management Systems, Enterprise Design Systems and 3rd Party Vendors) in partnership with engineering and architecture teams.
• Champion Governance & Compliance: Establish governance for data layers (AIE, Claims, PHI, Registration) and enforce secure, compliant activation and access controls.
• Collaborate Across the Enterprise: Engage executive stakeholders and cross-functional teams—marketing, analytics, operations—to ensure CDP capabilities meet business needs and drive adoption.
• Measure & Optimize: Define KPIs for capability utilization and business impact, monitor performance, and identify opportunities for enhancement.
• Evangelize & Enable: Support adoption through training, documentation, and close collaboration with customer-facing teams to articulate product positioning and benefits.
What We Expect From You
• Proven track record in conceiving and delivering digital products, ideally with experience in platforms and data products.
• Ability to oversee new product development from ideation through launch and ongoing optimization.
• Strategic thinker who anticipates trends and incorporates them into short- and long-term plans.
• Exceptional communication skills with experience engaging executive stakeholders.
• Data-driven mindset with experience in A/B testing and analytics implementation.
• Entrepreneurial spirit and ability to thrive in a fast-paced, dynamic environment.
• Comfortable working across multiple business units, including Product, Engineering, and Analytics.
• Strong leadership skills with emphasis on coaching and developing product talent.
Qualifications (Minimum)
• Minimum of a Bachelor’s degree and 7+ years in digital product management, including 5+ years managing other product managers.
• 5+ years leading platform products(data/MarTech/CDP/decisioning) with enterprise adoption at scale.
• Technical fluency across data and event architectures (cloud warehouse/lake, streaming/CDC, identity/consent) and observability (metrics, tracing, logs).
• Familiarity with CDP/engagement technologies (e.g., Redpoint, Adobe RTCDP/Journey Optimizer, Salesforce Marketing Cloud) and Snowflake/Databricks plus streaming frameworks.
Preferred Qualifications
• Ownership of APIs/SDKs with versioning/deprecation and compatibility management.
• Experience evaluating vendor/legacy stacks and driving consolidate/modernize/retire decisions with ROI and migration execution.
• Proven record improving developer experience and driving adoption (docs, samples, enablement) with measurable platform KPIs.
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
For this position, we anticipate offering an annual salary of 158,300 - 263,900 USD / yearly, depending on relevant factors, including experience and geographic location.
This role is also anticipated to be eligible to participate in an annual bonus and long term incentive plan.
We want you to be healthy, balanced, and feel secure. That’s why you’ll enjoy a comprehensive range of benefits, with a focus on supporting your whole health. Starting on day one of your employment, you’ll be offered several health-related benefits including medical, vision, dental, and well-being and behavioral health programs. We also offer 401(k) with company match, company paid life insurance, tuition reimbursement, a minimum of 18 days of paid time off per year and paid holidays. For more details on our employee benefits programs, visit Life at Cigna Group .
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ [email protected]_ _for support. Do not email_ [email protected]_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
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Product Strategy Director, Customer Data Platform
- The Cigna Group (Santa Monica, CA)