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Senior Manager, Global Influencer Marketing

SENIOR MANAGER, GLOBAL INFLUENCER MARKETING

NEW YORK, NY

COTY is looking for smart leaders who are fast and passionate.

Coty’sSr. Manager, Global Influencer Marketing role offers unmatched impact: leading a transformative brand that sparks authenticity, celebrates uniqueness, and inspires beauty globally.

RESPONSIBILITIES

As our **Sr. Manager, Global Influencer Marketing** , you’ll own product development, marketing strategy, and the innovation pipeline—from concept through retail execution—for one of the world’s most dynamic beauty brands.

In this role, you will support the Kylie Cosmetics PR team in building the international influencer marketing and PR strategy for, with a strong focus on digital and social communications to drive brand awareness and visibility. The Senior Manager will help lead local/global implementation and coordination of strategies, working closely with the markets to use the power of traditional and digital media to facilitate and inspire connections and engagement between Kylie Cosmetics and its target audiences.

TheSr. Manager, Global Influencer Marketingreports to the Global Director of Marketing, based in the NY offices. The successful candidate will liaise and communicate internally with various departments, such as Marketing, Trade, Supply Chain, Finance, global markets as well as the Kylie Cosmetics brand team.

The ideal candidate has proven experience in color cosmetics and/or fragrance, thrives in a fast-paced, dynamic environment, and understands omni-channel marketing best practices in the beauty industry. You are passionate, creative, culturally attuned, highly organized, and analytical—with a natural ability to inspire and lead.

Your main focus:

+ Support Kylie Cosmetics team in animating the global strategic roadmap

+ Identify, source, and coordinate CGC for DTC initiatives, driving engagement and supporting the end-to-end marketing funnel.

+ Oversee the strategic development of global influencer mailers across launch and evergreen programs, ensuring cohesive brand storytelling and high-impact delivery.

+ Strategize, lead, and optimize paid influencer initiatives, driving performance, efficiency, and cross-channel integration.

+ Manage, develop and execute international IM / PR Strategies and Guidelines to maximize press coverage, digital visibility and positive consumer engagement

+ Design, develop and implement international influencer marketing and PR tools:

+ Influencer and PR event templates

+ Influencer partnership and seeding guidelines

+ Editorial Press Tools/Collaterals

+ Calendars/Local Activation Guidelines

+ Event planning & Guidelines

+ Work closely with local markets to execute all IM and PR programming; maintain interaction and communication with Local IM/PR Teams

+ Support their PR/IM plan, events & influencers partnership programs

+ Coordinate press outreach, interviews, and media lists

+ Obtain regular information on local initiatives

+ Gain alignment on programming with Kylie Cosmetics team

+ Working with external agencies, support event preparation and execution both on a Global and local level

+ Develop and execute consumer social engagement strategies to support the brand in key markets

+ Work closely with our PR agency to ensure a 360 degree partnership for print, digital and social media coverage

+ Foster & maintain good relationships / partnerships with influencers & cross functional teams

+ Oversee day-to-day budget management and supplier payments

+ Track, analyze, and monitor monthly print press, digital & influencers coverage results, identifying key insights to optimize brand strategy

**Working for Coty means** our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The team consists ofSr. Manager, Global Influencer Marketing, workingclosely together with several departments such as (DTC, Marketing, Supply Chain, Design, Trade Marketing, Finance, Supply Chain as well as Kylie Cosmetics PR & Marketing teams). All your colleagues are supportive, kind, hard-working and are always up to problem solve!

QUALIFICATIONS

We’d love to see candidates who have:

Essential:

+ 4-7+ years’ experience in cosmetics influencer marketing (mailers, seedings, paid content, event coordinating)

+ Strong Understanding of the beauty influencer industry, focusing on content that garners awareness and paid partnerships that are authentic

+ Detail oriented, can work in fast paced environments, solution-oriented

+ Bachelor’s degree required; MBA a plus

+ Global experience with strong knowledge of the U.S. market

+ Strong interpersonal and relationship-building skills

+ Passionate, purpose-driven leader with proven ability to inspire and deliver results

Desirable:

+ Omni channel, indie and iconic beauty brand experience is a PLUS

+ Experience working with founder lead brands

+ Is analytical and fiscally responsible

+ Experience working with external agencies

OUR BENEFITS

As ourSr. Manager, Global Influencer Marketing, this is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

+ Base Salary Range: $135,000-$145,000

+ Global exposure working across international teams/brands

+ Hybrid working schedule

+ Generous paid time off and holidays

+ Summer Fridays

+ Comprehensive health, dental, and vision coverage

RECRUITMENT PROCESS

1. Our recruiter will contact you.

2. A telephone/online introductory meeting follows.

3. A first online/in-person interview

4. A second interview

5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected] . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this link (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRightsSp6.12.pdf) en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

For additional information about Coty Inc., please visitwww.coty.com/your-career.

Country/Region: US

City: New York

**Nearest Major Market:** New York City