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Description We are looking for an experienced Marketing Analyst to join our team on a long-term contract basis in San Francisco, California. In this role, you will play a key part in designing and implementing data-driven marketing strategies that enhance campaign effectiveness and drive business growth. You will collaborate with cross-functional teams to optimize workflows, improve campaign operations, and deliver exceptional results.

Responsibilities:

• Collaborate with marketing teams to develop detailed campaign strategies and ensure alignment across systems and stakeholders.

• Document and refine processes and workflows to enhance operational efficiency and effectiveness.

• Monitor campaign performance metrics, analyze data, and troubleshoot issues to optimize results.

• Provide guidance and training to marketing teams on leveraging MarTech tools and adhering to best practices.

• Execute campaigns using Iterable and manage audience segmentation through Customer Data Platforms.

• Coordinate with cross-functional teams to ensure seamless integration of marketing technologies and tools.

• Utilize event technologies such as Swoogo, Brightcove, and Zoom to organize and manage customer events.

• Develop dashboards and reports using tools like Tableau, Qlik, and Mixpanel to track and present campaign performance.

• Manage project timelines, dependencies, and risks to ensure successful campaign delivery.

• Continuously improve marketing strategies by applying advanced analytics and metrics-driven insights. Requirements • Bachelor’s degree in Marketing, Business, or a related field, or equivalent work experience.

• At least 3 years of experience requiring attention to detail in marketing analytics or campaign management.

• Proficiency in marketing platforms such as Iterable, Google Analytics, and Adobe Analytics.

• Familiarity with CRM marketing and tools like Google AdWords.

• Strong knowledge of HTML, CSS, and marketing technologies (MarTech).

• Expertise in data visualization tools such as Tableau or other dashboard reporting software.

• Excellent verbal and written communication skills for translating business needs into actionable plans.

• Proven project management skills with the ability to manage timelines and identify risks effectively. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .