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Platform & Journey Execution: Serve as the hands-on operations lead to build, execute, and rigorously optimize complex marketing programs and campaigns in Marketo, with a core emphasis on sophisticated journey building and orchestration.

Automation Strategy: Partner with the Digital Marketing team to translate documented marketing journeys and campaigns into high-performing, executable automation programs within Marketo.

System Orchestration: Manage the orchestration of Marketo journeys and campaigns across diverse audience segments, proactively identifying and facilitating cross-journey/campaign efficiency opportunities.

Quality Assurance & Testing: Develop and enforce stringent testing and QA practices, ensuring all operational activities, creative, and copy testing are performed with the highest degree of quality and accuracy.

Data & Deliverability: Assist with the management of the contact database, including list uploads, segmentation maintenance, upholding strict data hygiene standards, and optimizing email deliverability.

Technology Integration: Engage in the management and maintenance of various Marketo technology integrations, including CRM (e.g., Microsoft Dynamics), webinar platforms, and data enhancement tools.

Adoption & Enablement: Facilitate the adoption and utilization of Marketo across the marketing team by providing structured training, office hours, and upskilling on best practices, guidelines, and new capabilities.

Reporting: Regularly build and distribute reports on the performance of Marketo programs, campaigns, emails, and lead scoring efforts.

Qualifications:

Required Core Expertise.

Marketo Certified Professional (MCEP) or equivalent certification is essential and non-negotiable.

Expert knowledge of Marketo-demonstrating deep tactical command of the system's inner workings.

Minimum 3+ years of hands-on Marketo experience focused on system operations and campaign orchestration.

Demonstrated experience in complex, multi-step journey building, including operational, drip, and automated trigger emails.

Strong understanding of marketing and sales cycles within a B2B context.

Excellent analytical, problem-solving, organizational, and multitasking skills.

Specializations that Make an Impact.

Knowledge of the Adobe Experience Platform (AEP), including Customer Data Platform (CDP), Customer Journey Analytics (CJA), or Web SDK is a significant plus.

Familiarity with CRM systems like Microsoft Dynamics.

Undergraduate degree in a relevant field (e.g., Marketing, Communications, Computer Science).

JOBID: JN -092025-40729#LI-CELLA#LI-HH1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.