• Senior Digital Analyst

    Insight Global (Bethesda, MD)


    Job Description

    • Partner directly with business stakeholders across departments to meet their digital data and analytics needs.

    • Produce, set-up, and measure testable hypotheses related to customer acquisition / retention, micro and macro conversion, user experience and profitability through A/B testing, optimization, and results presentation.

    • Manage reports and dashboards that derive insights from customer shopping and purchasing behavior.

    • Support the measurement strategy and analysis for important projects aiming to improve essential business objectives.

    • Identify challenges and opportunities for improvement through data analysis to make strategic recommendations.

    • Bring decision-driving information to each of the product agile teams to support the product and optimization roadmaps.

    • Connect insights from multiple sources of data to provide creative perspectives.

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

    Skills and Requirements

    • Bachelor's Degree

    • 4+ years of experience as an analyst in a corporate or consulting environment

    • Proficiency using web analytics tools such as Adobe Analytics, Google Analytics to do funnel analysis and measure browsing activity

    • Experience and interest in A/B Testing – including hypotheses-generation, test set-up, analysis and presentation of results

    • Proficiency using Business Intelligence Tools (Tableau, Power BI, Looker, MicroStrategy, Domo, etc.) to create dashboards and tell stories with visualizations

    • Strong experience using SQL or Python to pull and manipulate data

    • Experience working with relational databases • Experience working in digital analytics – specifically in retail or eCommerce