"Alerted.org

Company description

Heartbeat is a full-service agency for healthcare Challenger Brands. Challengers are playing a high-stakes game—they must battle behemoth market leaders, upend ingrained treatment habits, or transform a “me-too” product into “yes-please.”

The agency is known for serving up distinctive strategies and differentiating approaches, ensuring clients’ market positions are uniquely owned. Heartbeat designs their organization around a 100% integration model, housing media, strategy, med comms, creative, technology, and even point of care/population health under the same roof for the tightest, most integrated campaigns possible. They price work based on outcomes, not outputs. Their innovative model delivers not only alignment, but powerful orchestration, greater efficiency, and maximum impact for every dollar spent—all the necessary elements for Challengers to triumph.

That’s the philosophy, here’s the creds: 250+ employees between NYC & LA; 6 agency leaders with decades of tenure; a pile of awards from the likes of the Mannys, MM&M Awards, OMMAs, and Clios; an industry-leading commitment to diversity and inclusion (with a Med Ad News D&I Champion nod to match); and a President who dared to be quoted as saying, “We celebrate people who stand up and say, ‘You know what? This is dumb.' Damn straight.

Overview

We’re Heartbeat, the marketing agency for Healthcare Challenger Brands and the brave clients behind them. And hopefully you’re our next Group Copy Supervisor, helping us to deliver game-changing campaigns for Consumers & HCPs.

Read on to learn more about what qualities we’re looking for in a new member of the crew and why you’re gonna dig working with us.

Responsibilities

Our team is looking for someone with a knack for fresh ideas and a new perspective. Beyond that, here’s how you’ll make your mark:

+ Lead and execute long-form copy development for one or more brand engagements across HCP & Consumer audiences in the pharmaceutical marketing sector

+ Know, like the back of your hand, all aspects of the brand including trials, studies, and patient profiles

+ Build strong relationships within Creative, Account & Client brand teams, such that each group identifies you as the holder of all copy, editorial, and clinical knowledge for the brand

+ Partner with Creative, Account and Client teams to ensure copy that advances creative brief objectives and accomplishes marketing objectives

+ Point person for original (directed) copy development on assigned client engagements, including both tactical projects (websites and interactive marketing applications) and creative campaigns

+ Present to, build relationships with, and find actionable paths forward based on the critiques of client MLR (medical, legal, regulatory) teams

+ Build leadership cooperation with Editorial to engender obsessive attention to narrative consistency, voice & tone, and accuracy of content

+ Write, reference, and annotate copy in preparation for medical/legal review in a deadline-focused environment

+ See copy decks and manuscripts through development and to launch (in partnership with Editorial)

+ Develop original content for new projects, and collaborate with Medical Director when needed

+ Help mentor more junior Copywriters, developing their ability to produce quality work

Qualifications

Across 8+ years of experience in pharma advertising, you know what it takes to slay copy development. These are the core skills you’ve totally nailed:

+ HCP copywriting, preferably on a high-science brand

+ Omnichannel launch brand work

+ Long-form writing

+ Leading and driving client presentations

+ Cross team and function collaboration

+ Ability to recognize strong creative ideas and see them through to completion.

+ Ability to sell ideas to other members of the creative team and to clients.

+ In-depth knowledge of pharmaceutical/healthcare marketing.

+ Thrive under pressure in a fast-paced environment.

+ Ability to meet deadlines for multiple projects simultaneously.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $105,165 - $165,485 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2025.

\#LI-AJ1