"Alerted.org

Position Summary

The VP of Sales is a hands-on sales leader responsible for managing a team of Account Executives and driving consistent revenue growth. This role blends strategic planning, performance coaching, and sales execution discipline. The VP of Sales leads from the front — in the field, in the data, and in the deal. This leader transforms strategy into execution, coaching into performance, and forecasts into predictable revenue. The VP ensures that every seller understands the company’s strategy, follows a structured sales process, maintains accurate CRM data, and executes with accountability and precision. This leader embodies servant leadership — developing people, driving predictable results, and enforcing operational excellence.

Key Responsibilities

Leadership and Coaching

+ Lead, coach, and develop a team of Account Executives to achieve quota and pipeline goals.

+ Conduct weekly 1:1s focused on deal strategy, skill development, and activity alignment.

+ Foster a culture of accountability, collaboration, and continuous learning.

+ Model consistent use of CRM, forecasting tools, and sales playbooks.

+ Provide timely feedback and performance coaching based on objective data.

Sales Process and Pipeline Management

+ Own the full sales lifecycle from early qualification through contract execution.

+ Inspect deals weekly for buyer validation, risk factors, and next steps.

+ Maintain pipeline coverage at or above 3× quota with balanced deal distribution by stage.

+ Review opportunities regularly to ensure clean data, stage accuracy, and updated next steps.

+ Guide reps through building and executing Mutual Action Plans (MAPs) for late-stage deals.

Forecasting and Reporting

+ Deliver accurate weekly and monthly forecasts within established variance thresholds.

+ Drive forecasting discipline by requiring seller evidence (BANT, buyer signals, MAP progress).

+ Use CRM dashboards to identify stage aging, deal slippage, and forecast risk.

+ Partner with the CRO and sales operations to analyze pipeline trends and forecast health.

Coaching to Performance

+ Identify top, middle, and underperformers and adjust coaching style accordingly.

+ Develop clear performance improvement plans for struggling sellers.

+ Conduct call reviews, role plays, and joint customer meetings to model excellence.

+ Hold weekly pipeline and forecast meetings with defined agendas and outcomes.

+ Celebrate wins, share lessons learned, and reinforce best practices across the team.

Collaboration and Cross-Functional Alignment

+ Partner with Marketing to align lead quality, messaging, and regional campaigns.

+ Collaborate with Customer Success and Product teams to ensure seamless handoff and client satisfaction.

+ Serve as the voice of the customer internally, sharing field insights and competitive trends.

Core Competencies

Leadership & Coaching

Inspires accountability and growth; develops sellers through structured 1:1s and real-time feedback.

Sales Acumen

Deep understanding of consultative, value-based selling and complex buying cycles.

Operational Discipline

Enforces CRM accuracy, forecast hygiene, and activity management.

Strategic Thinking

Aligns team execution to company priorities and regional opportunities.

Communication

Clear, empathetic, and direct communicator across all levels.

Analytical Mindset

Leverages data to diagnose performance, pipeline health, and forecast risk.

Metrics for Success

+ 100% forecast data integrity and stage accuracy in CRM

+ All Account Executives consistently achieving at least 80% of individual quota

+ Pipeline coverage consistently ≥3× quarterly target

+ Forecast accuracy within ±10%

+ Documented 1:1 coaching cadence and performance plans

Requirements

+ 6–10 years of B2G, SaaS, or enterprise software sales experience

+ Minimum 2 years in direct or indirect sales leadership (player/coach or first-line leader)

+ Familiarity with structured sales methodologies (e.g., Value Selling)

+ Strong command of CRM usage (Salesforce preferred) and data-driven reporting

+ Excellent communication, negotiation, and executive presence

Personal Attributes

+ Servant Leader: Puts the success of the team first; leads by example

+ Process-Driven: Insists on repeatability, structure, and measurement

+ Coach: Sees potential in others and develops it with discipline and empathy

+ Accountable: Holds self and team to measurable standards

+ Decisive: Acts with clarity, urgency, and integrity

EOE/M/F/Disabled/Vet

This company is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, national origin, age, disability or protected veteran status. All qualified applicants will receive consideration for employment.