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Strategy Development: Develop and execute annual brand plans, marketing calendars, and communication strategies aligned with overall business objectives.

Market Analysis: Conduct continuous market research and competitive analysis to identify trends, opportunities, and threats. Utilize data to inform strategic decisions and measure campaign effectiveness.

Campaign Management: Lead the development and execution of integrated marketing campaigns, including digital, retail, and experiential initiatives.

Cross-Functional Leadership: Serve as the central point of contact for the brand, working closely with Sales, R&D, Legal, Regulatory Affairs, and Global Marketing teams to ensure alignment and flawless execution.

Budget Management: Manage the brand marketing budget, ensuring effective allocation of resources and monitoring expenditure to achieve maximum ROI.

Product Launches: Play a key role in the launch of new products and brand extensions, managing the process from concept development to market entry.

Regulatory Compliance: Ensure all brand materials, campaigns, and communications are strictly compliant with industry regulations and internal policies.

Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is a plus.

Minimum of 5+ years of progressive experience in brand management or marketing, preferably within the tobacco, nicotine, pharmaceutical, or other heavily regulated consumer goods industry.

Demonstrated success in developing and executing brand strategies that achieved significant business results.

Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.

Exceptional project management skills and the ability to manage multiple priorities simultaneously.

Excellent communication, presentation, and interpersonal skills.

Proven leadership ability with experience leading cross-functional teams.

Familiarity with regulatory frameworks and compliance requirements is essential.

JOBID: 122025-119135#LI-CELLA#LI-AU1#PL

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.