• Marketing Attribution Experimentation Analyst

    Vanguard (Malvern, PA)


    Responsibilities:

    + Engages with internal partners to understand business strategy, questions and goals. Brings structure to business requests, translates requirements into an analytical project approach, and leads complex projects through completion.

    + Delegates tasks and provides tactical and strategic guidance to peers. Serves as the analytics expert on cross-functional teams for large strategic initiatives.

    + Acquires and compiles structured and unstructured data and verifies its quality, accuracy and reasonableness.

    + Performs analyses of historical data to surface trends and insights using advanced analytical methods. Validates analytical techniques employed by other analysts.

    + Prepares and delivers expert level visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement.

    + Develops, owns and manages recurring analytic or reporting processes.

    + Actively develops the analytics community at Vanguard by mentoring, coaching and connecting others with resources and training. Participates and presents during scheduled analytics seminars.

    + Participates in special projects and performs other duties as assigned.

    Qualifications:

    + Minimum of eight years of related work experience with five years in marketing experimentation, causal inference, or advanced analytics

    + Deep understanding of digital marketing ecosystems, including channels, platforms, and measurement strategies

    + Proven experience designing and analyzing A/B tests, holdout tests, and other causal inference methods

    + Familiarity with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) frameworks

    + Strong technical fluency in data, analytics, and statistical modeling; ability to collaborate effectively with data scientists and engineers

    + Exceptional communication and stakeholder management skills

    + Undergraduate degree or equivalent combination of training and experience

     

    Special Factors

     

    Sponsorship

     

    Vanguard is not offering visa sponsorship for this position.

     

    About Vanguard

     

    At Vanguard, we don't just have a mission—we're on a mission.

     

    To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.

     

    How We Work

     

    Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.