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About Alpine

Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.

We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.

What You Will Do

+ Lead UX strategy, visual design, and interface systems across the entire Alpine website

+ Design high-conversion landing pages for 100+ HVAC buyer intents

+ Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)

+ Build the Alpine design system (typography, components, responsive structure)

+ Redesign mobile-first user journeys with clarity, trust, and calmness

+ Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation

+ Contribute to brand identity refresh and visual storytelling across the site

What You Bring

+ 5+ years of experience designing complex consumer-facing products or e-commerce experiences

+ A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking

+ Ability to simplify complex decision flows into intuitive user journeys

+ Strong visual taste and attention to detail

+ Experience working directly with developers in a product environment

+ Comfort with iterative design, prototyping, and data-informed decisions

Nice-to-Have

+ Experience designing guided decision tools or configurators

+ Experience in home services, e-commerce, or marketplaces

+ Familiarity with CRO principles

Why This Role Matters

Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.

Benefits

+ Group health insurance plus health savings account, 401k, paid time off, paid holidays, life insurance, short-term disability and more

+ Paid educational and professional development training

+ Work-from-home (remote) or hybrid Chicago-based

+ All computer equipment and training will be provided

About Us

Started in 2002, we are the first ecommerce company to sell pro-grade heating and cooling units directly to homeowners. As a team of forward-thinking innovators, we are working to provide HVAC solutions to homeowners in a way that:

+ Leads Americans away from using low efficiency and non-renewable HVAC appliances and towards high efficiency and all-electric ones, a key requirement for reducing the country’s dependency on fossil fuels and to slow global warming;

+ Provides a shopping experience for customers that’s so easy it’s almost fun, having them exclaim “wow!”, enabled through extreme operational competency; and

+ Prioritizes a harmonious win for customers, team members, the company and the environment.

Learn more and view all openings at: careers.alpinehomeair.com