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Campaign Analyst
- Publicis Groupe (Chicago, IL)
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Overview
Why are we looking for you
As a Campaign Analyst you will be responsible for building digital campaigns in accordance with the client strategy outlined in each ticket request. You will set up campaign parameters, creative materials, and strategies for reaching the right audience so campaigns will function and deliver effectively once activated. Campaign Analysts collaborate with internal teams throughout the campaign launch cycle to define the optimal implementation strategy, communicate campaign build status, resolve errors, and troubleshoot issues. As you grow in this position, you’ll chip in to making implementation guidelines more efficient. This includes identifying process improvements, platform automation opportunities, and testing new user interface functions in our tools and applications. You’ll be the final and essential step in the Client Lifecycle for launching new online advertising initiatives.
+ **What you will enjoy in this role**
+ Collaborating with team members to guarantee we are implementing the best campaign strategy for our clients
+ Demonstrating your time and process leadership skills to efficiently complete the workload
+ Harnessing your analytical skills to conduct meticulous problem solving
+ Making a positive impact on process and automation by suggesting areas of improvement
+ **What you will do**
+ Monitor assigned campaign ticketing queue and prioritize tickets for daily implementation
+ Implement strategies for digital media campaigns, including campaign settings, creative trafficking, and troubleshooting
+ Test client 3 rd party creative, impression tracking, click tracking and VAST tags to validate the tags are formatted correctly and function in our ad serving platform
+ Assist Account Management, Media Delivery and other teams with streamlining the campaign implementation strategy by using platform features to reduce the number of campaigns needed to successfully implement the client’s strategy
+ Conduct a light-QA of the campaign to ensure that all details are set up per the ticket request by creating test users and pages for client or internal team validation
+ Troubleshoot various aspects of campaign setup including creative setup and audience targeting to determine the cause of the issue and a resolution path
+ Collaborate with Product Managers and Engineers to provide platform enhancement recommendations that improve workflow and user’s campaign implementation experience
+ **Qualifications**
+ A graduate/postgraduate in any rigor
+ 3 years of experience with digital media or experience in ad operations/ad trafficking role
+ Previous customer service experience required, working with cross-functional teams
+ Must be able to multitask in a fast-paced ticketing system environment
+ Knowledge of JavaScript, SQL, or HTML5, a plus
+ Previous experience with 3rd Party Ad Servers (DV360, Sizmek, etc.), a plus
+ Previous experience with video formats or implementing video campaigns, a plus
+ Strong great teammate with accountability and able to work in a highly collaborative environment
+ Ability to think “creatively” and quickly come up with solutions under pressure
+ Able to relay technical information to non-technical collaborators
+ Must possess strong time management, attention to detail, organizational soft-skills
Click here to view how Epsilon transforms marketing with 1 View, 1 Vision, 1 Voice. (https://www.youtube.com/watch?v=xpjtfpntuv8&t=1s)
Base Salary: $55,400 - $102,800
Actual compensation within the range will be dependent upon, but not limited to the individual’s skills, experience, qualifications, location and application employment laws. The salary pay range is subject to change and may be modified at any time.
Additional Information
When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.
Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.
Our pillars aren't just words. They're how we show up every day.
+ **People centricity:** We focus on employee well-being in an environment where colleagues truly care about each other.
+ **Collaboration:** We work together, support one another, and collectively achieve goals.
+ **Growth:** There are endless opportunities for growth through learning, development and career advancement.
+ **Innovation:** We drive progress through cutting-edge solutions and forward-thinking approaches.
+ **Flexibility:** We’ve created a balance between work and personal life, and we encourage adaptability to solve problems creatively.
Our values guide us to create value for our clients, our people and consumers.
+ Act with integrity
+ Work together to win together
+ Innovate with purpose
+ Respect all voices
+ Empower with accountability
These pillars and values are our foundation—shaping our culture, guiding our decisions, and uniting us in common purpose.
Because You Matter
As an Epsilon employee, you deserve perks and benefits that put you, your family and your finances first. Our benefits encompass a wide range of offerings, including but not limited to the following:
+ **Time to Recharge:** Flexible time off (FTO), 15 paid holidays
+ **Time to Recover:** Paid sick time
+ **Family Well-Being:** Parental/new child leave, childcare & elder care assistance, adoption assistance
+ **Extra Perks:** Comprehensive health coverage, 401(k), tuition assistance, commuter benefits, professional development, employee recognition, charitable donation matching, health coaching and counseling
Epsilon benefits are subject to eligibility requirements and other terms.
**Epsilon is an Equal Opportunity Employer.** Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants needing accommodations to complete the application process. Please reach out to [email protected] to request an accommodation.
**For San Francisco Bay and Los Angeles Areas:** Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply.
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