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We are looking for a Web Content Specialist to assist the Ken Garff Automotive group maintain and optimize our dealership websites and web-based marketing strategy. This role will be responsible for creating an exceptional user experience for our customers as they search for a new vehicle on our digital showrooms. You will work closely with regional marketing teams to coordinate marketing objectives and web projects.

DUTIES AND RESPONSIBILITIES:

+ Maintain dealership websites with accurate inventory, pricing, specials and content

+ Work closely with website platforms Dealer Inspire, and Dealer.com

+ Work closely with inventory providers to ensure accurate inventory and pricing models

+ Work closely with Regional Marketing Managers to update monthly offers and content

+ Create custom landing pages

+ QC websites for UI/UX optimization

+ Manage support requests

+ Communicate changes and timelines for web support help

+ Identify opportunities for site improved performance

+ Update Google Tag Manager and publish new tags

+ Manage Google Analytics account and ensure data is reporting accurately

+ Analyze heatmaps for customer engagement opportunities

Job qualifications

+ 1-2+ years in web content management

+ Google Analytics experience

+ Google Tag Manager experience

+ HTML and CSS experience (preferred)

+ Automotive marketing experience (preferred)

+ Bachelor’s degree in Marketing, Communications, Digital Media, or related field.

Live Ken Garff values of R.I.G.H.T Respect, Integrity, Growth, Humility, Teamwork