• Marketing Automation Lead

    Eliassen Group (New York, NY)


    Marketing Automation Lead

    New York, NY

    **Type:** Permanent

    **Category:** Marketing

    **Industry:** Technology

    **Reference ID:** JN -122025-104634

    **Date Posted:** 12/03/2025

    **Shortcut:** http://careers.eliassen.com/BqhUP0

    + Description

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    Description:

    Full time employee opportunity.Hybrid in New York City

     

    We are seeking a passionate and technically skilled Marketing Automation Lead to design, execute, and optimize multi-channel CRM campaigns using Braze. This role combines strategic leadership, hands-on development, and campaign execution to drive fan engagement and lifecycle marketing initiatives. You will collaborate with cross-functional teams to deliver personalized experiences across email, SMS, push, and in-app channels.

     

    _This is a full-time, permanent opportunity, offering a competitive salary and comprehensive benefits package. Qualified applicants must be willing and able to work on a w2 basis._

     

    Salary: $120K - $130K

    Responsibilities:

    + Campaign Strategy & Execution

    + Manage end-to-end campaign process: audience segmentation, personalization, QA, and deployment.

    + Build and optimize lifecycle campaigns (onboarding, retention, reactivation) using Braze.

    + Implement A/B and multivariate tests to improve engagement and conversion rates.

    + Technical Development

    + Configure and orchestrate complex customer journeys in Braze.

    + Develop dynamic templates using Liquid for personalization and conditional logic.

    + Ensure accurate tracking, targeting, and rendering across devices and email clients.

    + Data & Insights

    + Leverage fan profile data, behavioral insights, and predictive modeling to inform strategies.

    + Monitor KPIs and extract actionable insights for continuous optimization.

    + Collaboration & Leadership

    + Partner with Marketing, Data & Analytics, Product, and external vendors to align on goals.

    + Mentor junior team members and advocate for best practices in automation and personalization.

    Experience Requirements:

    Required Qualifications:

    + Bachelor’s degree with 5+ years of experience in marketing automation or CRM roles.

    + Hands-on experience with Braze (or similar platforms like SFMC, Iterable).

    + Proficiency in HTML/CSS for email development and Liquid scripting for personalization.

    + Strong understanding of segmentation, dynamic content, and lifecycle marketing.

    + Familiarity with data models and integration workflows.

    + Excellent communication and project management skills.

    Preferred Skills:

    + Working knowledge of predictive modeling and machine learning for CRM optimization.

    + Knowledge of REST APIs and JSON for connected content.

    + Proficiency in Photoshop for creative adjustments.

    + Passion for innovation and fan engagement.

     

    _Skills, experience, and other compensable factors will be considered when determining pay rate. The pay range provided in this posting reflects a W2 hourly rate; other employment options may be available that may result in pay outside of the provided range._

     

    _W2 employees of Eliassen Group who are regularly scheduled to work 30 or more hours per week are eligible for the following benefits: medical (choice of 3 plans), dental, vision, pre-tax accounts, other voluntary benefits including life and disability insurance, 401(k) with match, and sick time if required by law in the worked-in state/locality._

     

    _Please be advised- If anyone reaches out to you about an open position connected with Eliassen Group, please confirm that they have an Eliassen.com email address and never provide personal or financial information to anyone who is not clearly associated with Eliassen Group. If you have any indication of fraudulent activity, please contact [email protected]._

     

    _About Eliassen Group:_

     

    _Eliassen Group is a leading strategic consulting company for human-powered solutions. For over 30 years, Eliassen has helped thousands of companies reach further and achieve more with their technology solutions, financial, risk & compliance, and advisory solutions, and clinical solutions. With offices from coast to coast and throughout Europe, Eliassen provides a local community presence, balanced with international reach. Eliassen Group strives to positively impact the lives of their employees, clients, consultants, and the communities in which they operate._

     

    _Eliassen Group is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status._

     

    _Don’t miss out on our referral program! If we hire a candidate that you refer us to then you can be eligible for a $1,000 referral check!_