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Senior Events Marketing Specialist
- Cella Inc (St. Louis, MO)
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End-to-End Planning: Plan and host virtual proprietary events from start to finish, ensuring alignment with requirements, target audience, and organizational objectives.
Creative Brief Development: Lead the creation of creative briefs for all digital event communication.
Content & Promotion: Partner with Publications and Communications teams for content creation and strategic event promotion.
Vendor Management: Communicate effectively with all vendors before, during, and after events.
Brand Standards: Ensure the correct application of brand standards across all event assets and touchpoints.
Technology & Engagement
Platform Management: Set up virtual platforms (e.g., On24, SpotMe, Cvent) and create necessary assets as part of the overall event campaign.
Innovation: Lead the development and implementation of engagement tools (e.g., Apps, gamification) to significantly enhance the brand and attendee experience.
Asset Creation (Bonus): Ability to create non-complex communication assets, such as social media posts and website banners, is a plus.
Analysis & Optimization
Success Metrics: Analyze event success against defined KPIs and prepare comprehensive metric reports.
Continuous Improvement: Generate proactive suggestions to enhance future event success and overall program effectiveness.
Qualifications:
Education: Bachelor's degree in Marketing or Communications.
Experience: Proven success in virtual and live event planning/coordination with a track record of creative thinking.
Platform Knowledge: Strong knowledge of current event technologies, including registration and virtual event platforms.
Certifications on platforms like On24, SpotMe, Cvent, or VFairs are highly desired.
Project Management: Demonstrated ability to plan and execute complex projects involving multiple internal and external resources and stakeholders.
Data Skills: Experience with Power BI is desired.
Soft Skills:
Strong interpersonal and communication skills; proven experience in building and maintaining positive business relationships.
Excellent organizational skills, including multitasking, time management, and an incredibly detail-oriented approach.
Demonstrated agility and ability to perform well in a highly dynamic, geographical diverse, and rapidly changing environment.
Proactive Mindset: High degree of initiative, results focus, and proactive collaboration.
JOBID: 122025-119449#LI-CELLA#LI-#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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