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At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where 'Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Capability Lead Customer and Category Growth

YOUR TASKS AND RESPONSIBILITIES

The primary responsibilities of this role, Capability Lead Cust & Category Growth, are to:

+ Strategic Leadership: Develop and champion a comprehensive customer and category growth strategy for the organization.

+ Insights Integration: Champion the integration of customer, category, brand, competitive, consumer and shopper insights, ensuring data-driven decision-making informs strategic planning and business growth.

+ Stakeholder Engagement: Serve as the primary liaison between global and regional teams, ensuring alignment of insights initiatives with customer and category growth initiatives with enterprise outcomes.

+ Capability Building: Shape the vision for skill and career development within the Professional Home and set capability development priorities to build future-ready talent pools in collaboration with Work Leads e.g., drive training programs for RGM, setting best-in-class methods for PPA, promo ROI, and mix. Explore new technologies and AI capabilities to enhance insights and decision-making.

+ Customer & Channel Strategy: Develop and implement tools and methods to optimize customer engagement and channel performance. Lead development and implementation of segmentation and tracking techniques to monitor customer, channel, market, and territory performance.

+ Integrated Business Planning: Drive insights generation for business planning efforts (e.g., TB4L) partnering with Brand & Consumer insights

+ Promotion Effectiveness & Strategic Pricing: Evaluate and plan promotional activities to drive category growth and consumer engagement. Develop strategic pricing and price execution recommendations to optimize execution.

+ AI and Analytics Integration: Accelerate AI and advanced analytics implementation to enhance customer and category strategies, driving data-driven decision-making and predictive insights. Apply machine learning techniques to optimize promotional effectiveness, pricing strategies, and customer segmentation.

+ AI and Data Talent Development: Develop AI-first talent, cultivating a team of technical, strategic, and business-oriented professionals who embed AI- and data-driven technologies across the organization.

+ Emerging Trends: Stay ahead of emerging AI trends and technologies, including advancements like generative AI and agentic AI, by continuously scanning the external landscape and proactively evaluating new tools and techniques.

+ Career & Talent Development Enable employees to succeed and progress through career coaching, developmental feedback, and talent development cycles, including performance evaluations, compensation adjustments, and promotions.

+ Inclusive & Collaborative Environment Foster a diverse, inclusive culture where members share expertise, support each other, and continuously upskill through regular development dialogues.

WHO YOU ARE

Bayer seeks an incumbent who possesses the following:

Required Qualifications:

+ Bachelor’s degree in business administration, Marketing, Finance, Data Science, or a related field;

+ Proven ability to develop and implement customer strategies, consumer insights, and analytics;

+ Strong understanding of customer engagement strategies and market analysis;

+ Hands-on experience with AI technologies and advanced analytics tools;

+ Ability to champion emerging AI and data technologies to drive innovation, productivity, and transformation;

+ Exceptional capability to translate business strategy into actionable insights and deliver growth;

+ Skilled in guiding teams, fostering career development, and coaching employees toward self-authored paths;

+ Strong collaboration with cross-functional leaders and excellent communication for clear guidance and feedback;

+ Dedication to building a diverse, inclusive, and enterprise-aligned talent development environment;

+ High level of DSO and VACC proficiency, with an enterprise-wide, agile approach to leadership and management.

Preferred Qualifications:

+ 10+ years driving large-scale initiatives in data, analytics, or digital technology, including 5+ years leading high-performing teams.

Employees can expect to be paid a salary between $176320.00 - 264480.00. Additional compensation may include a bonus or commission (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc.. This salary range is merely an estimate and may vary based on an applicant’s location, market data/ranges, an applicant’s skills and prior relevant experience, certain degrees and certifications, and other relevant factors.

This posting will be available for application until at least 12/24/2025

YOUR APPLICATION

Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Science for a better life, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer.

To all recruitment agencies: Bayer does not accept unsolicited third party resumes.

Bayer is an Equal Opportunity Employer/Disabled/Veterans

Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below.

Bayer is an E-Verify Employer.

**Location:** United States : Residence Based : Residence Based

**Division:** Consumer Health

**Reference Code:** 858639

Contact Us

**Email:** [email protected]