• VP, Brand Strategy

    BGB Group (New York, NY)


    VP, Brand Strategy at BGB Group (View all jobs) (http://www.bgbgroup.com/careers.html)

     

    New York, NY

     

    BGB Group

     

    VP, Brand Strategy

     

    Our Agency

     

    BGB Group is a healthcare communications agency that offers a wide range of services, including advertising, medical education, payer marketing, and consulting services. Known for excellence and professionalism, we’re hired as strategic and creative partners by our biopharmaceutical clients to drive category/brand awareness and growth.

    Position Overview

    We are seeking an exceptional VP, Brand Strategy to serve as the strategic engine behind BGB’s new business efforts, growth initiatives, and high-impact brand engagements. This senior leader will guide pitch strategy, shape overarching narratives, and bring sharp insight and clarity to every new opportunity.

     

    The ideal candidate will combine deep healthcare expertise with strong strategic instincts, the ability to simplify complexity, and a talent for crafting compelling strategic stories that differentiate BGB. This role is dedicated to driving the strategic foundation of pitch work, partnering with creative leadership, and shaping high-level thinking that inspires clients and powers agency growth.

     

    The VP, Brand Strategy will also act as a senior client-facing leader—representing the Brand Strategy discipline during pitches, workshops, and strategic planning meetings while modeling best-in-class strategic leadership across the agency.

    Specific Responsibilities

    Strategic Leadership for New Business

     

    + Lead strategic development for pitches and new business opportunities, crafting clear, compelling narratives that bring the brand, category, and science to life

    + Translate marketplace, audience, and cultural insights into differentiated strategic platforms that set BGB apart

     

    Insight & Narrative Development

     

    + Synthesize complex science, competitive landscapes, and stakeholder behavior into simple, powerful strategic frameworks

    + Shape the pitch narrative and strategic story arc, partnering seamlessly with Creative Directors, Business Development, and Account leaders

     

    Client-Facing Strategic Excellence

     

    + Serve as a primary strategic voice in new business presentations, workshops, and early-stage client meetings

    + Confidently articulate insights, strategic rationale, and recommendations to senior clients and cross-functional stakeholders

     

    Cross-Functional Collaboration

     

    + Partner closely with copy, art, strategy, and account leadership to ensure pitch work is aligned, integrated, and strategically sound

    + Work hand-in-hand with business development to evaluate opportunities, scope needs, and strengthen strategic capabilities in pursuit of growth

     

    Thought Leadership & Industry Expertise

     

    + Apply deep knowledge of therapeutic categories, healthcare challenges, and emerging market dynamics to guide BGB’s new business strategy

    + Act as an internal expert in brand positioning, customer behavior, and communications planning

     

    Leadership & Team Development

     

    + Mentor and elevate strategists across the agency, fostering a culture of curiosity, clarity, and strategic excellence

    + Model strong strategic thinking and coach teams through ambiguity, complexity, and high-pressure pitch timelines

     

    Process Leadership & Strategic Discipline

     

    + Navigate teams through core strategic processes—from insight development to brand architecture to communications planning—within accelerated pitch timelines

    + Ensure strategic rigor while fueling creativity and storytelling

     

    Strengthening BGB’s Strategic Brand

     

    + Champion BGB’s commitment to science + creativity—ensuring all recommendations reflect scientific depth and creative ambition

    + Support expansion of existing client relationships through proactive strategic partnership

    Preferred Qualifications

    Experience

    + 8+ years of strategic brand planning experience within pharmaceutical advertising, healthcare, life sciences required

    + Experience developing strategy for new business pitches required

     

    Core Skills & Attributes

     

    + Strong analytical, storytelling, and problem-solving abilities

    + Skilled at simplifying complexity and helping stakeholders see clarity in ambiguous situations

    + Strong communicator with the ability to influence, inspire, and guide both internal teams and clients

     

    Leadership

     

    + Demonstrated ability to lead and collaborate effectively; a respected strategic partner across cross-functional teams

    + Track record of mentoring and developing strategists and fostering strong team culture

     

    Mindset

     

    + Curious, empathetic, and solutions-oriented

    + Values both developing strategic recommendations and empowering others to do so

    + Recognized as a strategic leader and role model within an agency environment

     

    Salary Range: $175,000 - $225,000 base salary + bonus eligibility

     

    The salary range provided represents what a potential hire may expect to earn in this role at BGB. Actual salary decisions will be influenced by several factors that we use to determine overall fit, including experience (both direct and indirect), education, training, demonstrated qualifications, and organizational need. Salary is only one component of the total rewards package offered at BGB Group.

     

    BGB Group is an equal opportunity employer. All applicants will be considered without regard to race, color, religion, sex, age, national origin, citizenship status, sexual orientation, disability, veteran status or any category or class of person protected by law.