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Title: Marketing Analyst

Org Unit: PO Marketing

Work Days: Monday-Friday

Weekly Hours: 35.00

Exemption Status: Exempt

Salary Range: $99,300.00 - $112,200.00

*As required under NYC Human Rights Law Int 1208-2018 - Salary range for this role when Hired for NYC Offices

Position Summary

Reporting to the PO Growth Marketing Manager, the Marketing Analyst will support the Physician Organization’s strategic marketing initiatives. This role will focus heavily on tracking performance metrics, patient acquisition, and campaign optimization across multiple platforms. The ideal candidate will bring a strong understanding of health care marketing, digital analytics, and CRM systems to help drive patient acquisition and revenue growth.

Job Responsibilities

+ Monitor and analyze performance across digital channels including paid search, display, social media, email, and organic search through a combination of automated reports and manual review.

+ Develop and maintain marketing dashboards using tools to track KPIs such as conversion rates, cost per acquisition, and engagement.

+ Collaborate with departments, marketing and web teams to develop and test landing pages, optimize user journeys, and improve digital performance.

+ Provide actionable insights to enhance digital campaign targeting and personalization.

+ Leverage CRM and EMR data to segment audiences and track patient acquisition funnels.

+ Create monthly and quarterly reports for leadership, highlighting trends, ROI, and strategic recommendations.

+ Support forecasting and budget planning through predictive modeling and historical performance analysis.

+ Conduct competitive analysis and market research to identify growth opportunities for service lines and physician practices.

+ Assist in evaluating referral patterns and geographic trends to inform outreach strategies.

+ Partner with clinical departments to align marketing efforts with institutional priorities and patient needs.

Education

+ Bachelor's Degree in Marketing, Communications or related field

Experience

+ Minimum 5 years of experience in marketing analytics, preferably in healthcare or academic medicine.

+ Advanced proficiency in digital analytics platforms (Web Analytics), data visualization tools (Power BI), and Excel.

+ Experience with CRM systems and marketing automation platforms (Salesforce, Epic, Marketo, etc.).

+ Strong understanding of HIPAA and healthcare data privacy standards.

+ Ability to translate complex data into actionable insights.

Knowledge, Skills and Abilities

+ Excellent interpersonal skills, with the ability to engage with both internal stakeholders and patients.

+ Detail-oriented with a high level of accuracy.

+ Ability to analyze data and create actionable insights.

+ Comfortable with technology and using software tools for profile management, analytics, and reporting.

+ Superior organizational skills, and strong interpersonal skills.

+ Strong critical thinking and problem-solving skills.

+ Demonstrated proficiency with Microsoft Office Suite and database applications.

+ Excellent verbal and written communication skills.

+ Self-starter with high degree of initiative and an ability to meet tight deadlines.

+ Strong work ethic.

Licenses and Certifications

Working Conditions/Physical Demands

+ Some travel within NYC.

Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world-class education and career opportunities, to further the founding principle of “any person, any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law.

Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Readjustment Assistance Act (VEVRRA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.