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This is a People Leader role. The incumbent must be based in Atlanta, GA and work a hybrid work schedule.

The Senior Director of Data & Insights serves as the enterprise leader responsible for turning Coca-Cola North America's data into a competitive advantage - powering key digital journeys and business decisions through trusted insights, predictive models, and intelligent automation.

Reporting to the VP, Digital & Data, this role leads the activation of data and insights to accelerate business performance across the North America Operating Unit (NAOU) and is a key enabler of the Product Operating Model. The leader will define the data strategy and partner with our Digital Services organization to operationalize how data is discovered, used, and monetized across the OU and system. This leader ensures that advanced analytics and AI-driven solutions are embedded into workflows, enabling smarter decisions and measurable outcomes.

This role will lead a cross-functional team of Data Product Managers and Analysts, scaling over time to include Data Science and AI/ML capabilities.

What You'll Do for Us

**Define** **and Execute the NAOU Data Strategy** - Establish a clear vision for NAOU data & analytics ensuring alignment of business outcomes with platform capabilities, in partnership with DTS including the NA DTS Lead of Data & Analytics

**Activate Dat** **a for Business Impact** - Translate data into actionable insights that inform key business decisions. Embed analytics into core workflows to drive adoption and improve performance.

**Lead Dat** **a Product Portfolio** - Oversee the development and lifecycle management of data products; partner with domain product leads to embed analytics and insights directly into business workflows.

**Build and** **Scale the Data Organization** - Build and scale a high-performing team of analysts and data scientists. Foster a culture of innovation and data-driven decision-making.

**Drive A** **I Value Creation -** Identify and prioritize AI use cases that deliver business value. Champion priorities that enhance forecasting, optimization, and automation, leveraging AI/ML models to unlock value.

**Shape** **and Communicate Insights to Leadership** - Translate analytics into strategic business narratives that drive performance, innovation, and cultural change.

FINANCIAL / JOB SCOPE

+ Accountable for the NAOU Data & Analytics investment portfolio and data product roadmap.

+ Leads cross-functional alignment across Product and Digital Organization.

+ Partners with global data and AI teams to influence enterprise platform strategy and data governance standards.

COMMUNICATION COMPLEXITIES

+ Partners with the **VP Digital & Data, CFO, and Product Data & Analytics Lead** to ensure data priorities support strategic business outcomes.

+ Translates complex analytics and AI concepts into actionable insights for executive and field audiences.

+ Balances advocacy for data innovation with rigor in governance, privacy, and compliance.

+ Influences system and global data councils to ensure NAOU needs shape global data platforms and models.

JUDGMENT AND DECISION-MAKING

+ Final authority for defining and sequencing NAOU data and analytics priorities.

+ Provide input for data architecture, tooling, team design, and capability investments.

+ Recommender and influencer for global data platform strategy and enterprise analytics governance.

+ Accountable for ensuring data-driven outcomes are integrated into every product and customer journey.

INNOVATION

+ Introduces modern data-product thinking - treating datasets, models, and dashboards as evolving products with measurable business value.

+ Leverages AI and predictive analytics to enable faster, smarter decision-making.

+ Partners with digital and business teams embed data and insights seamlessly into domains.

+ Partners with DTS to define data governance and value-realization frameworks that balance innovation and control.

SUPERVISORY RESPONSIBILITIES

+ **Direct Reports:** 3-6 (Data Product Managers, Senior Analysts, Data Insights).

+ **Indirect:** 10-15 (Data & Analytics contributors and business analysts)

+ Scales over time to include Data Science and Advanced Analytics roles.

What You'll Need

REQUIRED QUALIFICATIONS

+ **Education:** Bachelor's degree required; advanced degree in data science, analytics, or business preferred.

+ **Experience:** 15+ years in data and analytics leadership, ideally in global consumer, or digital organizations.

+ Proven success building and scaling enterprise data & analytics teams.

+ Strong understanding of modern data environments - including cloud platforms, APIs, and data mesh - and advanced proficiency in leading visualization tools such as Power BI and Tableau.

+ Deep experience with predictive modeling, applied AI/ML and business partnership.

+ Exceptional communication skills - able to translate data into executive-ready insights.

+ Financial and strategic acumen with experience managing multimillion-dollar portfolios.

What We Can Do For You

+ Iconic & Innovative Brands: You'll have the opportunity to work with over 20 different billion-dollar brands such as Coca-Cola, Sprite, Fanta, Powerade, and more.

+ Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, fostering a creative culture that supports taking risks and innovation.

+ Global Exposure to World Class Leaders: You'll have access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Pay Range:$224,100 - $257,600

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.