• Director of Premium Player Analytics

    Sycuan (El Cajon, CA)


    The ancestors of the Sycuan Band of the Kumeyaay Nation existed many centuries ago as a community of people…a Tribe living together, farming, hunting and fishing to survive.

     

    Much has changed since that time. Today the Sycuan Tribe governs its Reservation, owns and operates a Casino and a Golf Resort, and owns a number of other business ventures in the San Diego Region.

     

    One attribute that remains unchanged, however, is Sycuan's sense of community. Sycuan is more than just a business. Sycuan is a community of people working together toward a common goal. Whether you work in our state-of-the-art Casino, our beautiful Resort, or become a staff member in our Tribal Government division, you will be part of the Sycuan family.

    Job Purpose:

    The Director, Premium Player Analytics is the analytics leader for our premium and premium mass business. This role owns the insights, models, and tools that drive multi-million-dollar decisions on reinvestment, offers, host contact strategy, and premium/premium mass guest growth.

    Job Duties and Responsibilities:

    (Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)

     

    + Premium Player Segmentation & Insights

    • Develop and maintain segmentation for premium and premium mass players based on behavior, worth, profitability, and growth potential.

    • Monitor portfolio health and identify opportunities to increase visitation, frequency, wallet share, and retention.

    • Deliver concise, actionable insight packages for leadership focused on premium performance and trends.

    • Serves as primary point of contact for enhancements to CRM system for hosted players for upgrades, enhancements, and overall optimization.

    + Player Development & Reinvestment Optimization

    • Serve as the primary analytics partner to Player Development leadership.

    • Build host- and segment-level views, scorecards, and prioritized player lists to guide prospecting, retention, and reactivation.

    • Design and maintain frameworks for reinvestment, comping guidelines, and host discretion to ensure disciplined, profitable decisions.

    • Evaluate offers, events, and benefits targeting premium segments and recommend optimization based on performance.

    • Design and optimize communication strategy for Player Development.

    + Reporting, Tools & Data Enablement

    • Partner with analysts, IT, and vendors to ensure accurate, timely, and consistent data for premium player decision-making.

    • Develop and enhance dashboards and tools that support Player Development, Marketing, Gaming Operations, and senior leadership.

    • Establish and maintain clear standards, definitions, and data quality for premium-related analytics.

    • Own technical relationship with CRM vendor and ensure host priorities and management directives are input properly

    + Cross-Functional Leadership & Executive Support

    • Act as subject matter expert for premium player analytics in discussions with senior leadership and key stakeholders.

    • Translate complex analysis into clear, concise recommendations and options for executives and team members alike.

    • Collaborates with the Director Enterprise Analytics, Vice President of Marketing, Director of Player Development, and casino marketing leadership to align priorities with enterprise revenue and guest experience goals.

    Job Specifications:

    Education and Experience:

    Essential:

    + Bachelor’s Degree in a quantitative, business, or related field; advanced degree preferred.

    + Minimum 5-7 years of progressive experience in analytics, database marketing, strategy, or related fields.

    + Experience with VIP/premium or high-value customer portfolios in gaming, hospitality, or loyalty-driven environments strongly preferred.

    + Proven track record of driving measurable revenue and profitability improvements through analytics.

    Skills and Knowledge:

    Essential:

    + Strong proficiency in SQL and analytical tools; experience with data visualization platforms (e.g., Tableau, Power BI)

    + Knowledge of segmentation, predictive modeling, reinvestment economics, and campaign measurement

    + Application of advanced statistical techniques (e.g., regression, clustering, machine learning) in a business setting

    + Strong commercial acumen and ability to connect insights to financial and operational outcomes

    + Excellent communication and presentation skills; able to influence cross-functional partners and executives

    + Ability to analyze, compile and disseminate complex information in a clear and concise manner to senior executives, peers, and player development teams

    + Ability to maintain organization, meet deadlines, possess integrity, confidentiality, and discretion in handling confidential information

    + Strong organizational and project management skills; able to manage multiple high-impact initiatives concurrently

    + Ability to maintain professionalism and composure in all situations

    + Advanced proficiency in Microsoft Office, Word, PowerPoint, and Excel

    + Ability to read, write, and communicate effectively in the English language

    Supervisory/Managerial Accountability:

    Direct: None

     

    Indirect: None

     

    If you enjoy being part of a community dedicated to creating a memorable guest experience, we invite you to explore career opportunities with Sycuan and join our winning team!

    Job Details

    Pay Type Salary