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**Company** Alaska Airlines

The Team

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you.

Role Summary

The Director, Product Management, owns the long-term strategy and performance of the digital products and experiences for their product group at Alaska Air Group. This role will focus on reducing friction at every guest touchpoint, increasing self-service, connecting guests with employees seamlessly throughout their journey to create a blended digital and physical experience. As a people leader, this role establishes strategic goals and direction for a team of leaders to drive ‘ease’ and ‘joy’ in the guest digital experience and improve guest satisfaction.

Key Duties

Defines the overall Digital experience Vision and Product Road Maps

+ Defines the vision and product road maps for key sections of Alaska's guest digital offerings in the Loyalty space.

+ Crafts the digital product strategies based on data, including transactional data, usage statistics, primary customer research, and industry analyst reports.

+ Stays current with travel and other relevant industry trends and how they apply to Alaska.

+ Ensures a good and continuous understanding of competitor capabilities and how Alaska competes.

+ Communicate and get buy-in into vision and road map by key stakeholders throughout the company, including senior executives.

Guides the Digital Products Through Delivery

+ Leads the execution of the roadmaps in partnership with world-class engineering and user experience design teams.

+ Creates key product metrics and goals and delivers against them, identifying a plan to deliver those objectives with feature improvement ideas.

+ Ensures team delivers the right quantity and quality of product inputs (e.g. stories, timely tradeoff decisions) into the technology team for delivery.

+ Provides decision support to product management team and helps them navigate communication with senior colleagues when necessary.

+ Makes key tradeoff decisions when required, smartly using data when it exists and solid judgement when it doesn't.

+ Engages in constructive debate with - and delivers tough messages when needed to key stakeholders (including senior executives) while maintaining professional and productive relationships.

+ Selects and manages key vendors as needed.

Improves the Product Management Function

+ Significantly shapes the product discovery and definition process.

+ Incorporates lean concepts in our product management thinking and processes to increase team agility.

+ Leads the way in incorporating more/better data into our product discovery and definition processes.

Builds High Performing Teams

+ Attracts and retains a talented and results-focused team while using sound strategies for improving poor performance.

+ Coaches members of the team and mentors them to become great product leaders.

+ Succeeds as a manager with a demonstrated ability to lead through others.

Job-Specific Experience, Education & Skills

Required

+ 8 years of experience in product management.

+ 5 years of leadership experience, with at least 2 of those years directly leading people.

+ Bachelor’s degree with a focus in business, computer science or related field, or an additional two years of relevant training/experience in lieu of this degree.

+ Demonstrated history of defining a product management process.

+ Fluent in agile product development concepts from the product management point of view.

+ Ability to prioritize well, communicate clearly and drive focus and excellence with a strong, talented, opinionated team.

+ Demonstrated history of delivering results in improving guest experience.

+ Expert in using customer research, web analytics, financial and other data to prioritize plans.

+ Demonstrated ability to manage products that span from digital to physical environments (such as retail BOPIS).

+ Highly organized with keen attention to detail.

+ Comfortable in a fast-paced environment.

+ Comfortable with ambiguity and passionate about change.

+ High school diploma or equivalent is required.

+ Minimum age of 18.

+ Must be authorized to work in the U.S.

Preferred

+ MBA or equivalent work experience is preferred.

+ Significant experience working on large B2C businesses that span digital and physical environments.

+ Knowledge of the airline and/or travel industries and related technologies.

+ Deep working knowledge of lean concepts.

+ Experience negotiating and/or managing vendors where spend exceeds $100K/year.

Job-Specific Leadership Expectations

+ Embody our values to own safety, do the right thing, be caring and kind, and deliver performance.

+ Proactive leader with a demonstrated ability to oversee a portfolio of complex and transformative digital products.

+ Demonstrated ability to influence and drive change cross-divisionally for mutually beneficial strategic and operational impact.

+ High energy, positive, and executive-level presence, along with top-notch written and verbal communication, public speaking, influencing, and motivational skills.

Salary Range

$190,500 - $295,300 / year

Total Target Compensation Range (incl. bonus & equity)

$247,650 - $383,890

Salary Details

The pay range and total target compensation package listed above is the expected pay offered for this position at the start of employment. Your pay will be based on multiple factors, including and not limited to location, your relevant experience/level, experience level, and skillset while balancing internal equity relative to other Alaska/Hawaiian/Horizon employees. Alaska/Hawaiian/Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate.

**Note:** We don't typically hire at the top of the range.

Total Rewards

_Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status._

+ Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air with high priority status

+ Select number of confirmed travel credits provided annually

+ Comprehensive well-being programs including medical, dental and vision benefits

+ Generous 401k match program

+ Quarterly and annual bonus plans

+ Generous holiday and paid time off

For more information about Alaska/Hawaiian/Horizon Total Rewards please visit our career site and view benefits.

Regulatory Information

Equal Employment Opportunity Policy Statement

It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment.

We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities.

To implement this policy, we will:

(1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories;

(2) Ensure that employment decisions are based only on valid job requirements; and

(3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories.

Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA.

Government Contractor & Department of Transportation (DOT) Regulations

Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and/or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines/Hawaiian Airlines/Horizon Air and any employment offer will be withdrawn.

Apply by 7:00 PM Pacific Time on

12/31/2025

**FLSA Status** Exempt

**Employment Type** Full-Time

**Regular/Temporary** Regular

**Requisition Type** Management

**Location** Seattle - Hub

**L:** \#LI-B

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**Job Locations** _USA-WA-SeaTac_

**Requisition ID** _2025-17752_

**Category** _Corporate & Operations_