• Product Marketing Director

    Sage (Atlanta, GA)


    Product Marketing Director

    Job Description:

    At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. You’ll join a collaborative, forward-thinking team where innovation, inclusion, and empowerment drive everything we do.

     

    We’re looking for a Product Marketing Director, to help shape how we bring our products to the NA market. This role will be instrumental in driving the success of our products, adapting global strategies to local market needs, and ensuring our products truly resonate with US businesses.

     

    Reporting to the VP of Product Marketing, you’ll be at the heart of go-to-market strategy, leading launches, developing impactful messaging, and representing the voice of the customer. You’ll collaborate with global product marketing, routes to revenue, regional sales, enablement, and performance marketing teams to drive adoption, demand, and revenue growth.

    Key Responsibilities:

    What Will I Be Doing?

     

    You’ll play a pivotal role in localising and activating Sage’s product marketing strategy in North America.

    Key responsibilities include:

    • Localising global product positioning, messaging, and value propositions to reflect local customer needs, regulations, and business practices.

    • Leading product launches and collaborating on go-to-market campaigns that deliver measurable impact.

    • Creating customer-facing content such as case studies, presentations, and web assets, as well as sales and partner enablement materials.

    • Equipping sales teams with competitive intelligence, objection-handling guidance, and product insights.

    • Building strong partnerships with local sales, marketing, customer success, and partner teams to drive pipeline and revenue growth.

    • Gathering and analysing customer, market, and competitor insights from the local market to inform strategy and influence the global roadmap.

    • Acting as the voice of the customer, ensuring product-market fit and local relevance.

    • Tracking and reporting on product marketing performance, focusing on adoption, pipeline contribution, and revenue impact.

     

    What We’re Looking For

     

    We’re seeking a strategic, collaborative, and insight-driven marketer who can blend global direction with local expertise.

    You’ll bring:

    • 10 years experience in product marketing, solutions marketing, or a related role, ideally in SaaS or financial software.

    • A deep understanding of the North American market, with a proven ability to tailor global strategies to local context.

    • Strong storytelling, communication, and writing skills.

    • Proficiency in generative AI tools and an understanding of AI/ML concepts.

    • Demonstrated success developing go-to-market strategies and launching products that deliver results.

    • A collaborative mindset, capable of working effectively across global and regional functions.

    • Strong analytical skills with the ability to turn data and insights into actionable plans.

    • A Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

     

    Benefits? We have plenty.

     

    • Competitive annual bonuses

    • Comprehensive health, dental, and vision coverage

    • 401(k) retirement match (100% matching up to 4%)

    • 32 days paid time off (22 personal days & 10 national holidays)

    • 18 weeks of paid parental leave (offered 1 year after the start date)

    • Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)

    • Sage Foundation: 5 days paid yearly to volunteer

    • $5,250 tuition reimbursement per calendar year starting 6 months after the hire date

    • Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)

    #LI-CH1

    Function:

    Global Product Marketing

    Country:

    United States

    Office Location:

    Atlanta

    Work Place type:

    Hybrid

     

    Advert

     

    Working at Sage means you’re supporting millions of small and medium sized businesses globally with technology to work faster and smarter. We leverage the future of AI, meaning business owners spend less time doing routine tasks, like entering invoices and generating reports, and more time pursuing their ambitions.

     

    Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

     

    Learn more about working at Sage:sage.com/en-us/company/careers/working-at-sage/

     

    Watch a video about our culture:youtube.com/watch?v=h1-vs3zIpnc

     

    We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out [email protected].

     

    Learn more about DEI at Sage:sage.com/en-us/company/careers/diversity-equity-and-inclusion/

     

    Equal Employment Opportunity (EEO)

     

    Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities.

     

    In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law.