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Overview

In this role, you will support the execution of trade marketing initiatives aimed at driving product visibility, engagement, and sales across key retail channels. You will work closely with cross-functional teams to support the development of in-store events, merchandising strategies, and retailer relationships. The ideal candidate is passionate about the beauty industry, has a strong understanding of consumer centric retail marketing, and enjoys working in a collaborative, fast-paced environment.

Description

Key Responsibilities:

1. Support Trade Marketing Campaigns:

+ Assist in the execution of consumer-focused trade marketing campaigns and programs for key retail accounts, including Depart. stores, SMC partners, and online channels.

+ Coordinate logistics for in-store promotions, product launches, sampling programs, and seasonal campaigns.

+ Support the development and distribution of trade materials such as displays, product samples, signage, event GWP’s and promotional content meet campaign objectives.

+ Help maintain the campaign calendar and track key milestones, ensuring on time deliverables.

+ Track and analyze ROI of campaigns, events, and promotional initiatives to optimize future strategies.

2. Retail Account & Partner Collaboration:

+ Assist in managing relationships with key retail partners to ensure timely execution of marketing programs and activations, partnering closely with the Account teams.

+ Provide retail partners with necessary tools, including product training kits, merchandising guidelines, and promotional assets to support in-store and online activities.

+ Assist in the planning of joint marketing efforts with retail partners, ensuring alignment with overall brand goals.

+ Help track and monitor the performance of retail promotions and report results to senior team members.

3. In-Store & Visual Merchandising Support:

+ Support the design and implementation of visual merchandising strategies that showcase products effectively at retail locations.

+ Help coordinate the installation of in-store displays, promotional setups, and seasonal campaigns to ensure brand consistency and maximize visibility.

+ Collaborate with retail teams to identify opportunities for improved merchandising or display optimization based on consumer feedback and sales data.

4. Data Tracking & Analysis:

+ Assist with tracking key performance metrics (sales, ROI, consumer engagement) to evaluate the effectiveness of trade marketing activities and programs.

+ Help collect and analyze retail data and market insights to assess campaign success and provide recommendations for future trade marketing efforts.

+ Support in generating regular reports on campaign results, promotional performance, and retail activities for internal stakeholders.

5. Cross-Functional Support:

+ Collaborate with the sales, brand marketing, and education teams to ensure trade marketing activities align with broader consumer centric marketing and sales strategies.

+ Assist in planning and coordinating seasonal retailer market meetings including room and IT logistics, preparing decks and pre-commentary information, taking meeting notes for follow-up actions, room décor, and retailer gifts.

+ Help with the coordination of events, product demonstrations, and influencer activations at retail locations to enhance customer engagement and brand presence.

+ Prepare and submit monthly account team updates for inclusion in the field team newsletter.

+ Support the trade marketing team with ad-hoc projects, including strategy and recap decks, market research, competitive analysis, and brainstorming for innovative marketing initiatives.

6. Budget & Resource Management:

+ Assist in tracking trade marketing expenses and ensuring that programs stay within budget.

+ Help with the procurement and inventory management of promotional materials, ensuring resources are available when needed for campaign execution.

Qualifications

+ **Education:** Bachelor’s degree in Marketing, Business, Communications, or a related field.

+ **Experience:**

+ 3-5 years of experience in marketing, preferably within the beauty, consumer goods, or retail industries.

+ Knowledge of trade marketing or retail marketing, with experience supporting in-store activations and promotional campaigns.

+ Experience working with retail accounts or a passion for retail marketing and consumer behavior.

+ **Skills:**

+ Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

+ Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and familiarity with marketing tools (e.g., retail data platforms, CRM systems).

+ Excellent written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams.

+ Strong attention to detail and problem-solving abilities.

+ A creative mindset and an understanding of visual merchandising and retail dynamics.

+ **Personal Traits:**

+ Self-starter with the ability to work independently and take initiative.

+ Enthusiasm for the beauty industry and staying up-to-date with market trends and consumer preferences.

+ Ability to work in a fast-paced, deadline-driven environment and remain flexible under pressure.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [email protected].