• Zappos Email Marketing Manager, Zappos

    Amazon (New York, NY)


    Description

    Zappos is seeking an experienced Email Marketing Manager to drive the execution of sophisticated lifecycle marketing strategies across our email and push notification channels. Reporting to the Head of Lifecycle Marketing, this role sits at the intersection of data-driven marketing and creative storytelling, playing a crucial role in our customer engagement initiatives. The ideal candidate will bring both technical expertise and marketing acumen to execute personalized campaigns that drive revenue growth and customer lifetime value.

     

    The role is 100% onsite in office (Madison, WI or New York).

     

    This role requires a strategic thinker who can translate high-level objectives into actionable marketing programs while maintaining a strong attention to detail in day-to-day execution. You'll work closely with cross-functional partners to implement customer journey automation, support mobile app growth initiatives, and continuously optimize performance through data-driven testing and analysis. As we continue to evolve our marketing capabilities, you'll be instrumental in implementing new personalization strategies and technical solutions that enhance the customer experience.

     

    Key job responsibilities

     

    Own end-to-end campaign management including planning, content development, QA, deployment, and performance analysis

     

    Execute comprehensive email and push notification strategies aligned with broader lifecycle marketing goals

     

    Drive personalization and segmentation initiatives in partnership with the CRM team

     

    Monitor and optimize key performance metrics across email and push notification channels

     

    Conduct rigorous A/B testing to improve engagement metrics and provide data-driven recommendations

     

    Support mobile app growth initiatives through integrated email marketing campaigns

     

    Partner with Creative, Product, and Tech teams to implement new campaign capabilities

     

    Maintain campaign calendars and coordinate with cross-functional stakeholders

     

    Ensure compliance with email marketing best practices and regulations

     

    Analyze customer behavior data to identify opportunities for program optimization

     

    Contribute to strategic planning and goal-setting for lifecycle marketing channels

     

    Create and maintain documentation for processes, best practices, and technical requirements

    Basic Qualifications

    - 4+ years of professional non-internship marketing experience

     

    - Experience using data and metrics to drive improvements

     

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

     

    - Experience building and optimizing multiple, simultaneous marketing campaigns

     

    - Experience managing or working within cross-functional marketing and creative teams

     

    - Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms

     

    - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

     

    - Bachelor's degree or equivalent

    Preferred Qualifications

    - Experience in digital marketing and content production timelines and process

     

    - Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs

     

    - Experience with CRM tools and systems that can be leveraged to drive customer engagement - including but not limited to Adobe, Salesforce, Unica, Marketo, Exact Target, Braze, etc.

     

    - Experience with customer segmentation, profiling, and targeting

     

    - Knowledge of enterprise cloud strategies and distributed applications

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.