• Product Marketing Manager

    Robert Half The Creative Group (Atlanta, GA)


    Description

    As a Product Marketing Manager, you will drive brand strategy, strengthen end-user engagement, and develop compelling product messaging aligned with overall business objectives. In this role, you’ll collaborate cross-functionally, manage content for retail and in-store initiatives, oversee packaging development, and support competitive market positioning to enhance brand visibility and customer experience.

     

    + Develop end-user demand by shaping long-term brand strategies and executing integrated marketing plans.

    + Maintain brand standards and ensure consistency across all communication channels.

    + Lead product packaging initiatives, establishing clear communication hierarchy and partnering with design teams for visual execution.

    + Craft differentiated product messaging that elevates market presence and drives engagement.

    + Produce content for in-store activations, including videos, merchandisers, and point-of-purchase materials.

    + Oversee creation and distribution of product launch materials, coordinating with print and fulfillment partners.

    + Manage sales collateral inventory and recommend updates or new materials as needed.

    + Serve as a market intelligence resource, analyzing consumer purchasing behavior and key buying criteria.

    + Monitor the competitive landscape and assess shifts in industry positioning.

    + Evaluate the effectiveness of marketing initiatives and recommend improvements based on performance insights.

    + Manage updates and functionality enhancements for brand websites in partnership with external vendors.

    + Perform additional responsibilities to support brand positioning and product engagement initiatives.

    Requirements

    + 4–6 years of marketing experience, with strong knowledge of campaign execution and performance tracking

    + Ability to translate marketing objectives into actionable strategies across multiple customer touchpoints

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .