• Director- Global Social Media (NYX)

    L'Oreal USA (Los Angeles, CA)


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    Director- Global Social Media (NYX)

     

    Los Angeles, CA, California

     

    Back

     

    California

     

    Los Angeles, CA

     

    Digital Marketing

     

    Full - Time

     

    01-Jan-2026

     

    Job Title: Director, Global Social Media

     

    Brand: NYX

     

    Job Summary: As the Director, Global Social Media for NYX Professional Makeup, you will be a pivotal and visionary leader, tasked with spearheading the brand's global social media strategy. This role is crucial for maintaining NYX's reputation as an innovative, digital-first beauty brand that deeply connects with its diverse, digitally-native audience, primarily millennials and Gen Z, worldwide. Your mission will be to drive brand awareness, cultivate robust community engagement, and contribute significantly to business growth through cutting-edge and impactful social media initiatives across all relevant platforms.

    Key Responsibilities:

    + Global Social Media Strategy & Vision:

    + Develop, articulate, and champion a comprehensive global social media strategy that is meticulously aligned with NYX Professional Makeup's distinctive brand identity, overarching marketing objectives, and ambitious business goals.

    + Proactively identify and seamlessly integrate emerging social media trends, novel platforms, and advanced technologies to ensure NYX consistently remains at the vanguard of digital innovation within the dynamic beauty industry.

    + Work in close collaboration with global market partners to deeply understand market-specific nuances and needs, adapting global strategies for local relevance while meticulously upholding brand consistency and integrity.

    + Content & Campaign Leadership:

    + Exercise oversight and strategic direction over the global social media content calendar and strategy, ensuring a continuous, compelling flow of engaging and on-brand content across a diverse ecosystem of platforms, including Instagram, TikTok, YouTube, Facebook, and Twitter/X.

    + Lead the conceptualization and development of breakthrough content plans, collaborating intimately with creative teams to produce visually stunning assets and persuasive copywriting that are inherently native to each social platform.

    + Drive innovative campaigns that strategically leverage user-generated content (UGC) and interactive experiences, fostering profound community participation and celebrating the brand's passionate global fanbase.

    + Influencer & Community Engagement:

    + Manage and strategically evolve NYX's robust influencer marketing strategy, involving the identification of key beauty influencers, bloggers, and vloggers globally, and nurturing authentic, long-term relationships.

    + Oversee comprehensive community management efforts, ensuring proactive engagement, swift responsiveness, and the cultivation of a truly passionate and vibrant global community surrounding the brand.

    + Initiate and lead global brand partnerships and collaborations that deeply resonate with the target audience and significantly expand brand reach and influence.

    + Performance & Analytics:

    + Define clear and measurable Key Performance Indicators (KPIs) for all global social media endeavors, and establish a robust analytics framework to diligently monitor performance, meticulously measure ROI, and provide actionable insights.

    + Utilize data-driven insights and analytics to thoroughly assess campaign effectiveness, gain a profound understanding of audience behavior, and formulate informed recommendations for continuous optimization and future strategic direction.

    + Remain acutely aware of cultural moments and industry conversations to ensure a timely, relevant, and impactful brand presence.

    + Team Leadership & Collaboration:

    + Lead, mentor, and inspire a high-performing global social media team, fostering a dynamic culture of creativity, innovation, and continuous improvement.

    + Collaborate extensively and cross-functionally with various internal teams, including Global Marketing, Product Development, E-commerce, Public Relations, and Regional Marketing teams, to ensure seamlessly integrated campaigns and cohesive messaging across all touchpoints.

    + Effectively manage external agencies and partners to ensure the flawless execution of social media initiatives.

    Qualifications:

    + Bachelor's degree in Marketing, Communications, Digital Media, or a closely related field.

    + 7+ years of progressive experience in social media marketing, with a significant portion of this experience in a global role within the beauty, fashion, or fast-moving consumer goods industry.

    + A proven track record of successfully developing and executing impactful global social media strategies that consistently drive brand growth and engagement for a digital-first brand.

    + Deep and comprehensive understanding of current and emerging social media platforms, evolving trends, advanced analytics tools, and industry best practices.

    + Extensive experience with influencer marketing, sophisticated user-generated content strategies, and effective community building.

    + Strong leadership and team management skills, coupled with the ability to inspire and influence stakeholders without direct authority.

    + Excellent communication, interpersonal, and presentation skills, capable of conveying complex ideas clearly and persuasively.

    + A strategic thinker with a hands-on execution mindset; capable of both developing high-level strategic frameworks and delving into operational details.

    + A profound passion for the beauty industry and a keen, nuanced understanding of NYX Professional Makeup's target audience.

     

    Salary Expectations: 128-180k base + bonus