"Alerted.org

Acxiom is seeking a visionary Vice President of Identity & Data Product Strategy to lead the ideation, innovation and positioning of Acxiom’s Real ID and Infobase product portfolio. This role will focus on establishing Real ID and Infobase as market leading referential ID and associated data products for identity resolution, enrichment, segmentation, activation, measurement, and collaboration across the MADTech (marketing and advertising) landscape.

Key Responsibilities:

Strategic Leadership:

o Define and drive the product innovation roadmap for Real ID as a standard identity currency for identity resolution and identity management.

o Define and drive the product innovation roadmap for Infobase as the premier deterministic and observed data profile foundation.

o Develop and execute strategies to achieve product parity with leading identity and data solutions (e.g., RampID, Experian) across the ecosystem.

o Collaborate with GTM Strategy leadership and align product prioritization and roadmaps.

o Collaborate with Direct Sales and Client Management leadership on Product adoption, tracking and white space identification.

Market Leadership:

o Lead initiatives to define Market Problems, Distinctive Competencies, Portfolio Mix and Build, Buy, Partner decisions.

o Interlock with Sales, Client Success and Marketing to capture and analyze Win/Loss, Pricing and Product Performance

o Define Product Positioning, Buyer Personas, and Buyer Experience to drive incremental growth across the Identity and Data portfolio.

Technical Product Collaboration:

o Cultivate and manage interlocks with Acxiom Technical Product Management to ensure strategic alignment and prioritization.

o Drive internal product roadmap documentation and product requirements definition and documentation.

Thought Leadership & Market Influence:

o Represent Acxiom Identity and Data Products in industry forums, standards bodies, and client engagements to drive portfolio awareness and drive growth.

o Monitor competitive landscape and emerging trends to inform technical product and partnership strategies.

Qualifications:

+ 10+ years of experience in **adtech, martech, identity solutions and/or data products** , with a proven track record of driving growth and market leadership.

+ Deep understanding of **programmatic advertising** , **identity resolution** , **data product creation** , **audience definition** and **segmentation** as well as privacy-compliant data **activation** .

+ Strong executive presence and ability to influence at C-suite level across clients, partners and agencies.

+ Experience managing cross-functional teams and complex product portfolios.

+ Familiarity with major agency holding companies and their operational models (Omnicom, IPG preferred).

Preferred Skills:

+ Expertise in identity solutions (digital and terrestrial), third-party data products, collaboration solutions.

+ Ability to translate technical concepts into strategic business outcomes.

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Conway

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https:////www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

We are leaders in helping brands achieve the number one mantra for every business – know your customer. For fifty years, we’ve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We’re one of the marketing industry’s most experienced, respected and forward-thinking leaders. For nearly fifty years, we’ve helped the world’s best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you’re an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We’re looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise – to our clients and to our associates – and define our company culture.

If you are interested in applying for employment with Acxiom and need special assistance or an accommodation to apply for a posted position, contact our recruiting department at 1-877-314-2049.

We highly recommend you create an account to monitor your resume submissions. Click on the Sign In link above to create an account or sign up at the end of your application.

Interested in Acxiom? Learn about our Equal Opportunities, job postings, and more:

About Us (https://www.acxiom.com/about-us/)

Follow Us on Twitter

Find Us on Facebook (http://www.facebook.com/AcxiomRecruiting)

Careers Page

LinkedIn (http://www.linkedin.com/company/acxiom)

Internal applicants need to apply for open positions through their Workday account. Please log into Workday and use the **Find Jobs** report to search for and apply for positions posted internally. For questions, please contact the recruiter listed on the job posting.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here (https://www.acxiom.com/wp-content/uploads/2023/01/CCPA-CPRA-Notice-for-Employees-Eff-01012023.pdf) .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .

Attention Mexico Applicants: Please see our Privacy Policy notice here (https://www.acxiom.com/wp-content/uploads/2023/07/ACXIOM\_MX\_AVISO\_DE\_PRIVACIDAD\_EMPLEADOS\_Privacy\_Notice\_Workday.pdf) .

*Note: Offers for recruitment from any websites featuring the Acxiom name or its variations, other than those listed here: www.acxiom.com, www.acxiom.co.uk, and www.acxiom.de are fraudulent. Please do not engage with these sites.