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B2B Marketing Manager, Growth Enablement

Requisition #: 624195

Location:

Philadelphia, PA, US, 19107

Career Area: Corporate + Field Support

Description:

Job Description

The B2B Marketing Manager is responsible for supporting Aramark Healthcare's marketing and outreach strategies in pursuit of new business through creative, lead generating advertising campaigns via multiple channels and platforms.

Job Responsibilities

• Develops marketing strategy for outreach campaigns that aligns with Aramark Healthcare's strategic sales objectives, leverages market developments and positions Aramark Healthcare as the provider of choice in the healthcare support services space. Manage's relationships with external creative agencies. Manages outgoing marketing campaigns on multiple platforms such as HubSpot, LinkedIn, StackAdapt and other digital advertising platforms. Responsible for reporting out on engagement metrics for all campaign activities on all outreach platforms.

• Works in partnership with the new logo sales team to develop and execute market specific outreach strategies to assist them in achieving their annual sales goals.

• Assists with advance marketing outreach for industry event trade shows

• Leads, with the support of leadership, planning and logistics for presence at industry wide and local ACHE chapter events

• Develops and leads agitation and disruption marketing campaigns with the assistance of sales and growth enablement leadership.

• Manages relationship with 3rd party organization for trade show booth deployment and giveaways.

• Develops market insight analysis process and translates that analysis to marketing campaign strategies.

Qualifications

• Requires at least 3 years marketing and social media marketing experience

• Requires significant interpersonal and project management experience

+ Requires significant experience with LinkedIn marketing, e-mail marketing on HubSpot and experience with digital advertising platforms. Must be able to initiate, run and monitor campaigns on these, or similar platforms unassisted.

• Requires a bachelor’s degree or equivalent experience in business or marketing

• Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization

• Proven strategic, analytical, and decision-making experience

• Ability to work effectively within a fast-paced, team environment

• Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .

**Nearest Major Market:** Philadelphia