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Digital Engagement Administrator
- State of Colorado (Denver, CO)
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Digital Engagement Administrator
Print (https://www.governmentjobs.com/careers/colorado/jobs/newprint/5176806)
Digital Engagement Administrator
Salary
$85,000.00 - $95,000.00 Annually
Location
Denver, CO
Job Type
Full Time
Job Number
CU38560
Department
University of Colorado - System Administration
Opening Date
12/19/2025
Closing Date
1/2/2026 11:59 PM Mountain
FLSA
Determined by Position
Primary Physical Work Address
1800 Grant St, Denver, CO 80203
FLSA Status
Exempt; position is not eligible for overtime compensation.
Department Contact Information
Type of Announcement
This announcement is not governed by the selection processes of the classified personnel system. Applications will be considered from residents and non-residents of Colorado.
How To Apply
Online applications through the Colorado Jobs portal will not be accepted. Please follow instructions on the job announcement for submitting an application.
+ Description
+ Benefits
Department Information
To apply, please go to: https://cu.taleo.net/careersection/2/jobdetail.ftl?job=38560
Join Our Team and Make a Difference in Higher Education!
At the System Administration office at the University of Colorado, we are dedicated to building a workplace where everyone feels valued, supported, and empowered to thrive. Our office is committed to fostering a culture where employees find community, a sense of belonging, and the opportunity to contribute meaningfully to our mission and purpose.
By joining our team, you’ll have a direct impact on shaping the future of higher education. In addition to the Office of the Board of Regents, the University of Colorado’s system administration includes 19 units that provide essential services to CU’s campuses in Aurora, Boulder, Colorado Springs, and Denver, as well as the Office of the President. While not a part of any one campus, we are proud to serve in the centralized office for the University system. Together, we ensure CU continues to deliver outstanding education, groundbreaking research, and valuable service to our communities.
We believe in creating an environment where the unique experiences and perspectives of everyone are embraced, enriching the work we do and the strategic outcomes we pursue. If you’re passionate about making a difference, contributing to a dynamic team, and supporting a mission that matters, we encourage you to apply and be part of our journey.Learn more about CU System Administration (https://www.cu.edu/cu-careers/cu-system) .
Position Summary:
University Information Services (UIS) provides IT services and enterprise applications to the University of Colorado (CU) campuses and the Office of the President. UIS is committed to excellence in customer service and technical expertise. Through the development of enterprise applications, UIS supports the University as a whole with systems used by students, faculty, human resources employees, finance employees, and others.
The Digital Engagement Admin will be part of a dynamic team working toward building and implementing a strategic, constituent-centric, and technology-forward experience through system wide communication initiatives. To achieve this, CU is energetically growing capacity in a Salesforce-enabled ecosystem. The Digital Engagement Admin will provide support across the Marketing Cloud implementations included in the CU ecosystem.
CU’s Digital Engagement Admin will play a hands-on role in the ongoing maintenance of the platform while helping to build processes and documentation to streamline digital engagement offerings. This position will also assist with reporting and analytics of email campaigns as well as contribute to other project-level work.
The Digital Engagement Admin will provide end-user support for our eComm program, which aims to provide an efficient and robust set of Salesforce focused applications to effectively engage constituents across all four CU Campuses (Anschutz, Boulder, Colorado Springs, and Denver), the System Office, and Advancement. Learn more at www.cu.edu/ecomm.
The individual in this role will work collaboratively with the eComm and CRM teams to provide data-based insights and best-practice guidance to eComm users to encourage a thoughtful, constituent-focused approach to email outreach and engagement. This position plays a key role in moving key CU communicators away from reliance on one-time sends and static data pulls toward marketing journeys that engage constituents based on their interests, responses to outreach, and participation in special events. Additionally, the Digital Engagement Admin will assist key CU System communicators including but not limited to the Office of the President.
This position reports to the Digital Engagement Manager and is exempt from the State of Colorado Classified Staff system.
Where You Will Work:
This role is eligible to work remotely within the state of Colorado.
Description of Job
Duties and Responsibilities:
Salesforce, Marketing Cloud, & Cvent
+ Contribute to data improvement, migration, and pilot projects within the CU System Salesforce ecosystem
+ Develop and maintain email templates within Marketing Cloud
+ Build audience reports with a focus on correct identification of email recipients and segmentation based on communication goals
+ Work with Salesforce, support vendors and internal technical staff to solve issues
+ Create and maintain organizational structure for Marketing Cloud assets
+ Provision new Marketing Cloud users with the appropriate permission levels that align with their activity in the system
+ Perform contact cleanup and deletion tasks to ensure we remain under our contractual limit
+ Compile reports and data views in Marketing Cloud to measure the effectiveness of journeys and share with key campus stakeholders
+ Create and maintain different categories of Data Extensions for marketing automation needs
+ Possess a deep understanding of CRM processes and procedures in Salesforce, Marketing Cloud, Cvent, and other related tools
+ Stay up to date on Marketing Cloud release notes and communicate new features
+ Complete routine tasks in Salesforce, Marketing Cloud, Cvent, and other tools including but not limited to email preference and subscriber management, and maintenance of existing reports and dashboards
Documentation, Audits, and Testing
+ Execute marketing tests to determine best practices (e.g., test creative, copy, audience segments, etc.)
+ Conduct Marketing Cloud license audits on a regular basis to ensure any outdated users are deprovisioned and monitor our license usage against our contractual limit
+ Conduct journey audits to ensure they continue to execute as expected and evaluate entry criteria for potential updates
+ Complete usability and accessibility testing for email templates
+ Document system processes and training guides as needed
+ Assist in identifying and collecting project requirements
+ Streamline and document the work intake process across digital engagement implementations
+ Execute journey testing scenarios to validate content, audience, and decision split logic before launch
+ Execute form testing scenarios to validate submission and data flow prior to launch
+ Conduct regular process audits to ensure compliance with CU’s policies and procedures and federal CAN-SPAM regulations.
eComm User Support
+ Provide exceptional customer service and ongoing technical and best practices support to CU system users of the eComm platform
+ Provide tier 1 user support that addresses any aspect of the use of Marketing Cloud. When issue is not resolvable, position follows programmatic process to submit, manage, and track escalating tickets
+ Intake and manage user requests while providing timely responses and updates on request completion timeline
+ Create audience reports and/or campaigns for Marketing Cloud emails sends, which may involve processing and investigating data contained in non-source system lists
+ Resolution of support tickets, general troubleshooting and promotion of best practices and processes to ensure continuity of services and a goal-focused approach to daily activities.
+ Support users through build-for-me work requests focusing on a template-based approach to streamline efforts and decrease turnaround time. These requests will entail many opportunities including email design, event registration, form creation, and creation/management of Salesforce reports and dashboards.
Minimum Qualifications, Substitutions, Conditions of Employment & Appeal Rights
Minimum Qualifications:
+ Bachelor’s degree from an accredited institution of higher education, or equivalent professional experience (professional experience may be substituted on a year-for-year basis for the education requirement)
+ One (1) year of experience in Salesforce ExactTarget/Marketing Cloud or related marketing automation experience
+ Experience with and knowledge of email marketing standard processes
+ One (1) year of experience in a communications support position or similar role
Preferred Qualifications:
+ Bachelor’s degree from an accredited college or university in communication, information technology, or similar field.
+ Marketing Cloud Email Specialist or Marketing Cloud Consultant certification or willingness to obtain one within the first six (6) months of employment
+ Experience documenting business processes and using BRDs, wireframes, diagrams, workflows and mockups
+ Experience with Salesforce CRM
+ Experience and knowledge of Agile methodologies
Knowledge, Skills, and Abilities:
+ Collaboration skills to work with others from different areas and backgrounds to reach a common goal
+ Interpersonal skills to facilitate interaction, communication, and collaboration between others
+ Ability to work collaboratively with a team to achieve desired results
+ Customer service skills, including the ability to actively listen, address customer needs, and maintain an open, flexible, and friendly demeanor
+ Ability to collect and document business processes
+ Ability to learn and apply new technologies
+ Ability to prepare reports that can be understood by a variety of technical and non-technical audiences
+ Oral, written, and listening communication skills, including the ability to accurately interpret what others are saying and convey messages, information, concepts, and details accurately and clearly
+ Project management skills to organize data and materials, communicate information and changes, adapt to shifting priorities, handle challenges, and meet target dates
+ Ability to learn software testing methodologies and standard processes
+ Demonstrated ability to meet completion dates, handle and prioritize simultaneous requests, and manage upwards
Supplemental Information
How to Apply:
For full consideration, please attach a resume to your application at https://cu.taleo.net/careersection/2/jobdetail.ftl?job=38560
Benefits:
With our unparalleled range of benefits, including top-notch healthcare, comprehensive wellness programs, enriching professional development, and a dynamic work-life balance, we ensure your holistic growth and happiness.
+ No-cost or low-cost medical & dental plan options, some inclusive of IVF assistance.
+ Disability, Life, Vision Insurance options.
+ Multiple retirement planning options including a mandatory 401(a) plan where CU contributes 10% of your gross pay, a 401k or 403b plan and a 457 deferred compensation plan.
+ Pre-tax savings plans, such as Health care and Dependent care flexible spending accounts.
+ Embrace a healthy work-life balance with ample sick and vacation leave, along with at least 12 paid holidays. This includes a dedicated week off for winter break.
+ 6 weeks of parental leave to adjust to the joys of parenthood.
+ A tuition benefit program for you and/or your dependents.
+ Free RTD EcoPass and Free Onsite Parking at our 1800 Grant Street Office.
+ Many additional perks & programs with the CU Advantage (https://advantage.cu.edu/) .
Additional taxable fringe benefits may be available.
For more information on benefits programs, please review ourComprehensive Benefits Guide (https://www.cu.edu/node/183087) .
Access ourTotal Compensation Calculator (https://www.cu.edu/node/153125) to see what your total rewards could be at CU. (This position is a University Staff position)
Please note that each agency's contact information is different; therefore, we encourage all applicants to view the full, official job announcement which includes contact information and class title. Select the job you wish to view, then click on the "Print" icon.
Employer
State of Colorado
Address
See the full announcement by clicking
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Website
https://careers.colorado.gov/
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