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We are actively collecting applications for this role and will begin reaching out to candidates the week of January 5, 2026.

Wayfair Professional is seeking a strategic and customer-obsessed Product Marketer to help define, articulate, and amplify the value of our B2B offerings across large-project customers, key verticals, and the broader professional marketplace. This role is responsible for shaping how we position and go-to-market with our products, services, and solutions, ensuring our customers understand the “why,” not just the “what.”

What You’ll Do

+ Translate complex capabilities into compelling customer benefits, ensuring alignment with Brand on tone, visual identity, and long-term narrative.

+ Partner with customer insights lead to conduct market, customer, and competitive analyses to inform product strategy, positioning, and opportunities for differentiation.

+ Serve as the expert voice on customer needs, using insights to shape product direction and influence roadmap prioritization.

+ Support GTM planning and launch execution for new offerings and existing product enhancements.

+ Define launch timelines, messaging, customer value stories, and campaign positioning.

+ Standardize and scale processes for product launches, release communications, and ongoing optimization.

+ Monitor adoption trends and campaign performance to recommend improvements and inform future priorities.

+ Collaborate with Integrated Marketing on channel strategy, campaign rollout, and amplification of key product stories through Sales Enablement.

+ Partner with Product teams throughout the full lifecycle, ensuring customer value is clearly communicated and reflected in roadmap decisions.

What You’ll Need

+ 3-5 years of experience in Product Marketing, B2B marketing, or strategic marketing roles (experience in tech, CPG, or B2B preferred).

+ Strong ability to translate complex offerings into simple, compelling messaging.

+ Experience partnering with product, sales, or commercial teams.

+ Comfort navigating ambiguity in a fast-paced, high-growth environment.

+ Strong writing, storytelling, and strategic thinking skills.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form (https://docs.google.com/forms/d/1ElBqKaQYGR9j0NiQHQYCGbHkqKqN746Nk62pI32IyLU) .

Need Technical Assistance?

For more information about applying for a career at wayfair, visit our FAQ page here (https://www.aboutwayfair.com/careers/careers-faq) .

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].