• Agentic Marketing Channels Manager

    Meta (Menlo Park, CA)


    Summary:

    The Business Marketing Group connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger to help them grow their businesses through solutions like pages, advertising, messaging, and more. We succeed when we help our customers grow their business leveraging our solutions. The Global Marketing Channels team is responsible for the performance and scalability of our digital marketing channels including web, email, in-product messaging, SEM/SEO, display, chat, and Meta ads to provide value for our customers and enable business impact. We focus on developing and executing strategies that make our marketing channels impact levers for the business.We are seeking an Agentic Marketing Channels Manager to pioneer the development of AI-driven marketing channels, particularly conversational and autonomous marketing agents. This individual will lead our evolution to AI-first marketing channel strategies, anticipating and adapting to changing customer behaviors and expectations.The Agentic Marketing Channels Manager will combine demonstrated digital marketing expertise with emerging AI/agentic technologies, driving measurable results while shaping the future of digital marketing channels.

    Required Skills:

    Agentic Marketing Channels Manager Responsibilities:

    1. Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact

    2. Establish measurement frameworks and learning agendas to optimize AI-driven marketing channels through experimentation, A/B testing, and advanced analytics

    3. Influence cross-functional partners across Product, Marketing, and Sales teams to align on AI-first marketing channel experiences

    4. Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI-driven customer engagement

    5. Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development

    Minimum Qualifications:

    Minimum Qualifications:

    6. 8+ years of digital marketing experience, driving performance marketing results at scale

    7. Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat

    8. Analytical foundation including SQL, statistical analysis, and experience designing/executing marketing experiments

    9. Knowledge of agentic AI systems, autonomous agents, or conversational AI development

    10. Cross-functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams

    11. Strategic thinking and experience developing long-term strategy while executing tactical initiatives

    Preferred Qualifications:

    Preferred Qualifications:

    12. Technical experience in prompt engineering, agent development, or AI model evaluation

    13. Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms

    14. Background in growth marketing, performance marketing, or marketing technology roles

    15. Advanced analytics experience with causal inference, machine learning, or predictive modeling

    16. Experience driving organizational change and innovation in marketing

    Public Compensation:

    $150,000/year to $211,000/year + bonus + equity + benefits

    **Industry:** Internet

    Equal Opportunity:

    Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

     

    Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].