"Alerted.org

Director, Digital Strategy

The way customers discover and engage with brands has shifted dramatically. AI now answers questions before users reach your website, traditional organic traffic is declining, and the path from awareness to conversion is more fragmented than ever.

We’re looking for a strategic leader to navigate these changes and turn our websites into high-performing growth engines. As Director of Website Strategy, you’ll own the revenue and lead generation strategy across our digital properties, driving measurable business impact through website optimization, advertising opportunities, and conversion rate improvements. The ideal candidate combines deep expertise in digital marketing, SEO, CRO, and data-driven insights with a relentless focus on outcomes—not just implementation. You’ll collaborate across teams to ensure our websites deliver exceptional user experiences and journeys while fueling brand growth and revenue.

What You'll Own

Revenue & Lead Generation Strategy

1. Own the P&L for website-driven revenue, including lead generation, advertising/monetization opportunities, and conversion optimization; prioritize monetization strategies and advertising opportunities across all digital properties

2. Set quarterly and annual targets for leads, conversions, and revenue—and build the roadmap to hit them

3. Identify new monetization opportunities across our digital properties and build business cases for investment

Digital Growth Strategy

1. Define how we win in an AI-disrupted landscape—understanding that traffic sources are shifting and adapting our strategy accordingly

2. Champion first-party data and owned audience development as a strategic priority, reducing dependence on third-party traffic

3. Partner with SEO, content, and technical teams to ensure our digital presence remains visible as search evolves toward AI-powered discovery

4. Stay ahead of industry trends and educate leadership on implications for our digital strategy, including AI-driven search innovations, generative content platforms, and UX best practices

Conversion &** **Customer Experience

1. Lead conversion rate optimization initiatives, defining testing priorities and success criteria including A/B testing, personalization, and funnel optimization

2. Ensure our websites deliver experiences that convert across devices, channels, and entry points—including AI-referred traffic

3. Evaluate and recommend investments in on-site tools (chatbots, personalization, lead capture) based on business impact

Performance & Accountability

1. Define KPIs that reflect the new reality—moving beyond vanity traffic metrics to focus on lead quality, conversion rates, and revenue attribution

2. Report to executive leadership on digital performance with clear insights and recommendations

3. Manage agency and vendor relationships, holding partners accountable to business outcomes

Cross-Functional Leadership

1. Collaborate with Marketing, Product, Engineering, and Brand teams to align digital initiatives with broader business goals and lead collaboration on website enhancements and marketing initiatives that drive engagement and conversions

2. Translate business objectives into clear briefs for technical and creative teams

3. Build relationships across the organization to accelerate execution and remove roadblocks

What You Bring

Required

+ 8+ years of experience in digital marketing, website strategy, or performance marketing roles.

+ Proven track record of driving measurable revenue or lead generation growth through digital channels.

+ Strong business acumen with experience owning P&L or revenue targets

+ Understanding of how AI is reshaping search and discovery—and what it means for business strategy (you don't need to implement, but you need to understand)

+ Experience with CRO programs, A/B testing strategy, and conversion funnel optimization

+ Ability to interpret analytics and translate data into strategic recommendations

+ Familiarity with marketing automation platforms and lead management systems.

+ Excellent communication and cross-functional collaboration skills.

+ Results-oriented mindset with a passion for innovation and continuous improvement.

Preferred

+ Experience in real estate, financial services, or related industries involving B2B2C models with complex lead generation funnels.

+ Background in managing agency relationships and holding external partners accountable

+ Familiarity with marketing technology stack evaluation and vendor selection

What You Won't Be Expected to Do

This is a strategic leadership role, not a technical execution role. You'll work with talented specialists who handle implementation. You will not be expected to:

+ Write code, implement schema markup, or configure technical SEO elements

+ Build or train AI models, chatbots, or machine learning systems

+ Manage day-to-day analytics reporting or dashboard creation

+ Execute content creation, design, or UX implementation

Our Leads Group is a dedicated organization within Anywhere focused on delivering high-quality, high-converting leads to Anywhere affiliated brokers and agents across Anywhere’s six residential real estate brands. The Leads Group oversees numerous national real estate programs offering consumers a distinct value proposition when completing one of the largest financial transactions of their life by providing access to a top-tier affiliated agent from one of Anywhere’s owned and franchise brands as well as, in some cases, a cash back or equal benefit upon a closed transaction where permitted. The Leads Group is committed to optimizing lead generation marketing, technology, and outcomes across Anywhere.

Anywhere Real Estate Inc. (http://www.anywhere.re/)   **(NYSE: HOUS) is moving real estate to what's next.** Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate (https://www.bhgre.com/) , Century 21® (https://www.century21.com/) , Coldwell Banker® (https://www.coldwellbanker.com/) , Coldwell Banker Commercial® (https://www.cbcworldwide.com/) , Corcoran® (https://www.corcoran.com/) , ERA® (https://www.era.com/) , and Sotheby's International Realty® (https://www.sothebysrealty.com/eng) , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.

**At Anywhere, we are empowering everyone’s next move – your career included.** What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. **We pursue talent** – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. **We value our people-first culture,** which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report (https://anywhere.re/wp-content/uploads/2025/03/2024-Impact-Report.pdf) .

We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:

+ Great Place to Work

+ Forbes World's Best Employers

+ Newsweek World's Most Trustworthy Companies

+ Ethisphere World's Most Ethical Companies

EEO Statement: EOE including disability/veteran