• Senior Marketo Technical Architect

    EPAM Systems (Austin, TX)


    Are you a hands-on Marketo expert who loves building systems that actually scale? EPAM is looking for a Senior Marketo Technical Architect to support a leading global travel brand’s B2B digital operations. In this role, you’ll design and implement end-to-end marketing automation solutions—integrating Marketo with Salesforce and other platforms to power personalized, data-driven partner experiences.

     

    You’ll work closely with marketing and technology teams to ensure clean data, strong campaign foundations, and seamless execution. If you thrive at the intersection of strategy and execution and want to own the architecture behind high-impact campaigns, we’d love to hear from you.

    Responsibilities

    + Lead the design, configuration, and governance of Marketo and integrated systems, serving as the subject matter expert for marketing automation architecture

    + Translate business requirements into scalable technical solutions, bridging marketing and technology teams

    + Architect and manage custom data integrations, including APIs and data pipelines, in collaboration with data engineers and developers

    + Develop and implement advanced personalization strategies using Marketo Custom Objects, Velocity scripting, and structured data

    + Oversee data migrations, system updates, and Marketo–Salesforce integrations, ensuring data quality and risk mitigation

    + Establish and document scalable processes, templates, and QA standards to optimize efficiency and reliability

    + Provide training, enablement, and strategic guidance to marketers and stakeholders, contributing to long-term growth through marketing technology

    Requirements

    + 8+ years of hands-on Marketo administration experience in B2B environments, including complex integrations

    + Strong expertise with Salesforce (preferably Sales Cloud), lead/contact management, and Marketo–Salesforce sync

    + Proven experience designing and managing Marketo Custom Objects, advanced Velocity scripting, and dynamic email/landing page templates

    + Deep understanding of database structures, data hygiene, and marketing data models

    + Demonstrated ability to lead data integration projects using Marketo APIs, webhooks, and custom solutions

    + Proficiency in HTML, CSS, and JavaScript for email and landing page development

    + Strong analytical, communication, and process improvement skills, with a track record of streamlining workflows and enhancing usability

    + Experience in matrixed organizations; consulting or agency background is a plus

    + Advanced English communication skills at C1 level or above

    Nice to have

    + Familiarity with additional marketing technology tools such as CDP, analytics, or enrichment platforms

    + Understanding of privacy, consent management, and compliance including GDPR and CAN-SPAM

    + Experience contributing to or leading a Marketing Operations Center

    We offer

    + Medical, Dental and Vision Insurance (Subsidized)

    + Health Savings Account

    + Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)

    + Short-Term and Long-Term Disability (Company Provided)

    + Life and AD&D Insurance (Company Provided)

    + Employee Assistance Program

    + Unlimited access to LinkedIn learning solutions

    + Matched 401(k) Retirement Savings Plan

    + Paid Time Off

    + Legal Plan and Identity Theft Protection

    + Accident Insurance

    + Employee Discounts

    + Pet Insurance

    + Employee Stock Purchase Program

     

    EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.Engineer the Future with a Career at EPAM (https://www.youtube.com/embed/NU\_mnNITn2o?si=IiCxyQ4sr1YJWxDG)

     

    EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.

     

    EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone.

     

    At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.