• Marketing Manager

    Premier Truck Group (Dallas, TX)


    Winners Work Here!

     

    Premier Truck Group is dedicated to ONE Network Executing, our mission which focuses on delivering the best employee experience, operational excellence, and exceptional customer service. At PTG, our top priority is to be your employer of choice and to provide a top-tier employee experience, regardless of the location where you work.

     

    Who is Premier Truck Group?

     

    Premier Truck Group is headquartered in Dallas, Texas, with nearly 50 locations throughout the US and Canada, making it the largest Freightliner dealer group in North America. We offer a premium selection of new Freightliner and Western Star commercial vehicles, a large selection of previously owned commercial trucks, and a full suite of parts, maintenance, and repair services. When you build your career here, you make a commitment to being the very best in the business. We are the pre-eminent group of Freightliner truck dealerships in the nation with serious plans for the future and we want you to be a part of it.

     

    Why Join Our Winning Team?

    When you join our team, you’re rewarded with the opportunity to work for an organization that provides opportunities for career growth and advancement, tailored to individual performance, experience and interests, along with a fully comprehensive benefits package including:

    Employee Discounts

     

    Medical, Dental, and Vision Insurance

     

    Life Insurance

     

    Employee Assistant Programs

     

    Paid Holidays and Paid Time Off

     

    401k Plan with Employer Match (US)

     

    Group RRSP with Employer Match (CA)

     

    Training

     

    Work-Life Balance

     

    Here are some quick insights into this opportunity. We would love to discuss it with you in more detail!

     

    The Marketing Manager & Strategic Lead will drive strategic marketing initiatives, fill critical gaps in team coverage, and spearhead innovation for Premier Truck Group. This role is designed for a high-impact marketer with deep experience in campaign strategy, brand positioning, analytics, and cross-functional collaboration. The ideal candidate will be able to step in quickly, integrate seamlessly into an established team, and begin contributing meaningful impact with minimal ramp-up, including the ability to support light design needs when required, complementing the strengths of the existing team through strategic planning, creative oversight, and marketing innovation.

    Responsibilities

    Define and execute regional marketing strategies aligned with corporate growth goals.

     

    Lead monthly strategy reviews with Regional leadership and GMs; translate insights into action plans.

     

    Identify and lead priority innovation initiatives tied to measurable business outcomes.

     

    Develop and launch high-impact campaigns with tailored messaging.

     

    Oversee social media cadence planning and rollout of training modules.

     

    Design and automate lifecycle email journeys (intro, follow-up, milestones, lost opportunities).

     

    Build robust KPI dashboards and ROI tracking for all campaigns.

     

    Develop scalable reputation management strategies that improve review volume, ratings, and customer trust.

     

    Partner with dealership leadership to train teams and implement consistent customer feedback processes.

     

    Guide brand development and ensure consistency across all channels and collateral.

     

    Support creative review and branding standards.

     

    Support light design and layout needs as required to ensure continuity and timely execution, particularly during peak periods or coverage gaps.

     

    Own performance reporting and dashboards; translate data into clear recommendations for leadership.

     

    Analyze lead-to-sale performance and partner with sales teams to improve follow-up effectiveness

     

    Align marketing efforts with Sales, Fixed Ops, and HR.

     

    Bridge sales-marketing alignment for better lead conversion and retention.

     

    Lead store calls to review insights, challenges, and opportunities.

     

    Manage key vendor relationships, timelines, and deliverables.

     

    Support internal communications and executive messaging, including light video editing when needed.

     

    Desired Skills & Experience

     

    Proven experience leading integrated marketing strategies across regions or multi-location organizations.

     

    Strong analytical mindset with hands-on experience in CRM, campaign measurement, and optimization.

     

    Ability to operate independently, prioritize effectively, and contribute immediately.

     

    Collaborative leader with experience partnering across sales, operations, and executive teams.

     

    Able to assess open-ended situations, identify priorities, and put clear plans in place.

     

    Ready to Join?

     

    Premier Truck Group is an equal opportunity employer.