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As a key member of our Lifecycle Marketing Team, you will be responsible for moving customers through every stage of the journey—from initial trial to long-term retention and renewal. Reporting to the Senior Manager, you will focus on increasing benefit utilization and deepening member loyalty through best-in-class CRM strategies.Responsibilities:

Drive benefit performance by testing and optimizing messaging across priority member segments to deliver targeted outcomes.

Support and execute the member lifecycle roadmap to improve benefit utilization, retention, and renewals, leveraging AI-powered tools to forecast impact and optimize touchpoints.

Write clear, effective creative briefs and partner with internal creative teams to develop high-quality lifecycle assets.

Use testing and optimization platforms to rapidly develop, refine, and scale high-performing creative across channels

Own and maintain the batch CRM marketing calendar, identifying seasonal, cultural, and contextual opportunities to increase relevance

Optimize triggered and location-based push programs using predictive models to improve timing, content relevance, and likelihood to engage

Leverage advanced analytics tools to uncover customer needs, behaviors, and pain points, translating insights into actionable lifecycle strategies

Partner with cross-functional teams to secure the data, tooling, and capabilities required to power new and existing automated programs, incorporating segmentation, personalization, and real-time decisioning where appropriate.

Qualifications:

5+ years of performance marketing experience with a strong focus on CRM and lifecycle or loyalty marketing.

Proven experience managing and optimizing direct-response campaigns across owned channels (email, push, in-app, on-site, etc.)

Highly analytical, with the ability to use AI-enabled tools and insights to inform decision-making.

Strong customer-first mindset with a passion for creating meaningful member experiences.

Excellent collaboration skills and the ability to influence cross-functional stakeholders.

Agile, curious, and comfortable operating in a fast-paced, evolving environment.

Experience partnering with creative, product, operations, engineering, and analytics teams.

Strong written and verbal communication skills, including comfort presenting to peers and leadership.

Experience in a subscription-based or growth-oriented business is a plus.

Bachelor's degree required; MBA preferred.

JOBID: 122025-120162#LI-CELLA#LI-RS1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.