• Sr. Creative Designer Strategist

    Advance Local (Grand Rapids, MI)


    Job Description

    _Strengthening and empowering all of the communities we serve._

     

    Sr. Creative Designer Strategist

    Remote-based position

    Advance Local is building a centralized marketing team to support our agency brands focused on **Healthcare** , **Travel & Tourism** , **Higher Education** , and **Recruitment marketing** . We’re looking for a **Sr. Creative Designer Strategist** to help turn complex ideas into clear, compelling B2B creative that drives demand and supports sales.

     

    If you enjoy blending strategy, design, and storytelling—and want your work to make a real business impact—this role could be a great fit.

     

    This position pays between$65,000.00 and$75,000.00 annually.

    What You’ll Do

    You’ll collaborate with our Creative Director and marketing teams to design and execute B2B campaigns across multiple brands and industries. Your work will span thought leadership, sales enablement, and campaign creative.

    You will:

    + Design and execute multi-channel B2B campaigns from concept through delivery

    + Turn data and complex topics into clear, engaging visual stories

    + Create assets like whitepapers, infographics, presentations, ads, animations, videos, emails, and blog visuals

    + Keep brands consistent across channels and formats

    + Build and maintain templates for decks, sales materials, and content layouts

    + Adapt creative for use across multiple formats and channels

    + Organize and manage digital creative assets

    + Stay current with design tools, trends, and best practices

    What You Bring

    + Bachelor’s degree in design or equivalent experience

    + 5+ years of design experience, ideally in an agency or B2B environment

    + Strong skills in **Adobe Creative Suite** (Illustrator, InDesign, Photoshop)

    + Experience with **Adobe Express, Premiere, Animate** , **WordPress** , and PowerPoint

    + A portfolio that shows concept development, data visualization, and integrated campaigns

    + Understanding of responsive design, web standards, and print production

    + Clear communication and collaboration skills

    + Ability to manage deadlines, adapt to feedback, and stay organized

    + Comfort presenting work to teammates and stakeholders

    Nice to Have

    + Experience with **HubSpot** or marketing automation

    + Familiarity with **HTML/CSS** , **Figma** , Microsoft 365

    + Interest in using AI tools in the creative process

     

    Why Advance Local?

     

    You’ll work on a collaborative team supporting multiple national B2B brands. The role offers variety, ownership of your work, and the chance to see your creative directly support business growth across several industries.

     

    Additional Information

     

    Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.

     

    Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit www.advancelocal.com .

     

    Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Originals, Advance Recruitment, Advance Travel & Tourism, BookingsCloud, Cloud Theory, Fox Dealer, Hoot Interactive, Search Optics, Subtext.

     

    _Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._

     

    _If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._

     

    Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.