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Description

Google Ads Specialist

Freelance support for a local client

Estimating 20 hours per month

Onsite in Minneapolis initially, with opportunity for remote

We are looking for a skilled Google Ad Specialist to join our team on a contract basis in Minneapolis, Minnesota. In this role, you will be responsible for managing and optimizing Google ad campaigns, ensuring effective use of Google Tag Manager, and supporting social media strategies. Ideal candidates should have strong expertise in paid media management and a background in web development, particularly WordPress, would be a valuable asset.

Responsibilities:

• Develop, implement, and optimize Google ad campaigns to achieve desired performance metrics.

• Utilize Google Tag Manager to track and analyze campaign data effectively.

• Manage sporadic ads as needed and ensure alignment with overall campaign goals.

• Create and execute social media strategies to enhance engagement and reach.

• Collaborate with team members to ensure consistency across paid media and social platforms.

• Monitor campaign performance and provide actionable insights for improvement.

• Produce content for social media platforms that aligns with branding and marketing objectives.

• Apply WordPress development skills to enhance website functionality and integration with campaigns.

• Stay updated on industry trends and tools to maximize campaign efficiency and effectiveness.

• Maintain clear communication with stakeholders to ensure project goals are met.

Requirements • Proven experience managing Google Ads campaigns and Google Ad Manager.

• Proficiency in using Google Tag Manager for tracking and analytics.

• Solid understanding of social media strategies and tools.

• Ability to create engaging content for various social media platforms.

• Familiarity with WordPress development and CMS functionality.

• Strong analytical skills to measure campaign performance and make data-driven decisions.

• Excellent communication and collaboration skills.

• Ability to work independently and manage multiple tasks effectively. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .