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Social Media and Community Manager

Reports To: Marketing Director

Company: Black River

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About the Role

Black River makes high-quality accessories for trucks, UTVs, and outdoor enthusiasts. We are looking for a highly creative, self-starting Social Media & Community Manager to own and lead all aspects of Black River’s social media presence.

This role is primarily responsible for creating, publishing, managing content across all social platforms, and analyzing the data. Telling the Black River story through consistent, high-quality visuals, video, and messaging that build awareness, trust, and loyalty around the brand.

The right person won’t just post content; they’ll take ownership of how Black River shows up every day and how our community experiences the brand.

Why This Role Matters

This person creates and shapes the Black River voice, defining how the brand comes to life online and across all customer touchpoints. They don’t just post content or respond to messages, they set the tone, tell the story, and build a community people trust and want to be part of. How they show up directly impacts brand awareness, engagement, and long-term loyalty.

Core Responsibilities

Social Media, Content & Community

+ Own and execute Black River’s social media presence across all platforms

+ Create, capture, and publish photos and video content that tells the Black River story

+ Manage the content calendar and keep the brand consistent in voice and visuals

+ Engage with the community through comments, DMs, and conversations

+ Track performance, analyze post-level data, and use insights to improve reach and engagement

+ Stay ahead of trends, test new ideas, and evolve our social strategy

Customer Experience & Brand Support

+ Own customer communication through the Black River website and order flow

+ Follow up with customers post-purchase to ensure a great experience

+ Proactively gather reviews, feedback, and customer insights

+ Provide accurate, on-brand product support and guidance

+ Act as a direct extension of the Black River brand in every customer interaction

+ Take ownership of issues and see them through to resolution

Influencers, Ambassadors & Events (Support Role)

+ Support the Marketing Manager in influencer and brand ambassador initiatives

+ Help identify creators and coordinate content aligned with brand goals

+ Assist with trade shows, pop-ups, and brand activations

+ Capture photo and video content at events for ongoing marketing use

+ Contribute creative ideas that help Black River stand out in-person and online

Required Experience

Social Media & Content Expertise: 3+ years managing brand social accounts, creating photo and video content, and juggling multiple campaigns and projects while driving engagement and growth.

Skills and Abilities

+ Creative & Social-Savvy: Strong understanding of social platforms, trends, and content formats; able to create and edit photo/video content that tells a story.

+ Data-Driven: Able to analyze social performance metrics and use insights to optimize content and strategy.

+ Organized & Self-Starting: Manages multiple projects with ease, follows through, and keeps things on track.

+ Problem-Solver: Creative thinker who can troubleshoot issues, propose solutions, and stay calm under pressure.

+ Customer-Focused: Delivers an exceptional experience across all touchpoints—online, in-person, and post-purchase follow-ups.

+ Collaborative & Independent: Thrives in a team but can take ownership and make decisions independently.

+ Tech-Proficient: Adobe Creative Suite, Google Workspace, Microsoft Office, and basic photo/video editing.

Department

Marketing

Employment Type

Full-Time

Minimum Experience

Experienced

Compensation

60k-70k