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Salary Range $100,000.00 - $130,000.00 Salary

Position Type Full Time

Job Shift Day

Category Sales

Description

About Us

For more than 60 years, the Delaware Valley Floral Group (DVFG) has served professional retail florists, event designers, and supermarkets across the United States. Founded in 1959 as a family-owned business, DVFG has grown into one of the nation’s largest floral distribution companies, supplying fresh cut flowers, greens, botanicals, and floral supplies through a national network of facilities.

Headquartered in Sewell, New Jersey, our mission is clear: We Aspire To Be Our Customers’ Most Valuable Supplier. This mission is supported by a culture grounded in collaboration, accountability, and respect for the contributions of every team member.

Position Summary

The Ecommerce Manager is responsible for managing and optimizing the DVFlora ecommerce platform to ensure a reliable, intuitive, and customer-focused online ordering experience. This role drives growth of the ecommerce channel while maintaining accurate product information, availability, and ordering details.

The Ecommerce Manager works closely with Sales, Purchasing, Customer Service, and Operations to ensure the ecommerce site reflects current inventory, delivery schedules, and seasonal assortment changes, particularly during peak floral and holiday periods.

Key Responsibilities

Ecommerce Performance & Optimization

+ Drive ecommerce channel growth, including overall sales, order size, and product mix profitability

+ Monitor ecommerce KPIs and customer usage patterns to identify improvement opportunities

+ Optimize site navigation and search functionality to improve customer efficiency

Site Accuracy & Customer Experience

+ Ensure daily accuracy of product listings, pricing, images, pack sizes, UPCs, and availability

+ Maintain accurate delivery windows, cutoff times, shipping options, and availability messaging

+ Review and address customer feedback related to the online ordering experience

Seasonal & Operational Alignment

+ Execute seasonal and holiday ecommerce strategies based on purchasing data and customer demand

+ Partner with Operations to reflect location-specific inventory constraints and delivery updates

+ Ensure ecommerce content aligns with operational realities

Cross-Functional Collaboration & Support

+ Provide Sales teams with accurate online product information and ecommerce support

+ Collaborate with Purchasing, Customer Service, and Operations on product and availability updates

+ Maintain documentation for ecommerce workflows, standards, and processes

Work Environment & Schedule

This is a full-time, exempt, office-based position. Regular hours are Monday through Friday, with flexibility as needed to support business demands. The role includes occasional visits to warehouse and cooler environments (~34°F) and limited travel to DVFG facilities or customer locations.

Opportunity

This role offers the opportunity to make a meaningful impact on a critical customer-facing channel and to contribute directly to DVFG’s continued growth and customer satisfaction.

Qualifications

+ Bachelor’s degree in Business, Communications, Information Systems, or a related field

+ Minimum of 3 years of experience in ecommerce, digital operations, product catalog management, or online customer experience

+ Strong familiarity with ecommerce platforms and content/catalog management tools

+ Experience working with product data, availability, and order workflows

+ Strong analytical, organizational, and communication skills

+ High attention to detail and accountability

The posted range reflects the expected base salary for this position. Individual pay may vary based on skills, experience, qualifications, and other job-related factors. Applicants must be legally authorized to work in the United States. The company does not provide visa sponsorship for this position.