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At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Description:

Job Title: Media StrategistDepartment: Marketing

FLSA: Salary

Revision Date: 12/2025

General Function:

The Media Strategist is responsible for planning, executing and optimizing paid media campaigns across digital and traditional channels to drive business objectives. This role manages day-to-day campaign operations, collaborates with internal and external partners, and ensures that campaigns are delivered on time, within budget, and with performance targets in mind.

Reporting Relationships:

Accountable and Reports to: Director, Paid Media

Direct Reports: None

Primary Responsibilities:

Campaign Execution & Optimization

+ Develop and implement comprehensive media strategies that align with marketing goals and brand objectives.

+ Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable).

+ Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift.

+ Oversee trafficking, tracking, and QA of creative assets and pixels/tags.

Budget Management

+ Manage media budgets by campaign, track pacing, and flag over/underspend.

+ Ensure campaigns align with financial goals and deliver strong return on investment.

Cross-Functional Collaboration

+ Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables.

+ Coordinate with agencies and media partners as needed.

Reporting & Insights

+ Develop regular performance reports and insights to inform stakeholders.

+ Translate data into actionable recommendations to improve future media strategies.

Process & Documentation

+ Maintain campaign documentation, timelines, and media plans.

+ Contribute to playbooks and best practices.

Qualifications

+ Bachelor’s degree in Marketing, Advertising, Communications, or related field.

+ 5–7 years of experience in media planning and buying, preferably in-house or agency-side.

+ Hands-on experience with media platforms such as Meta Ads Manager, Google Ads, DV360, and campaign tracking tools.

+ Strong analytical skills with experience in Excel, Looker Studio, or similar reporting tools.

+ Excellent organizational, communication, and project management skills.

+ Ability to manage multiple campaigns and priorities simultaneously.

Preferred Qualifications

+ Experience in retail, grocery, CPG, or e-commerce environments.

+ Familiarity with attribution modeling, incrementality testing, or MMM.

+ Working knowledge of third-party data providers, DSPs, and advanced targeting strategies.

Competencies

+ Strategic Thinking: Ability to develop long-term media plans that align with business goals.

+ Analytical Acumen: Comfortable working with data to evaluate performance and inform decision-making.

+ Communication Skills: Excellent verbal and written communication for internal collaboration and external negotiations.

+ Attention to Detail: Ensures accuracy in media buying, reporting, and budget management.

+ Deadline-Driven: Consistently meets project deadlines and campaign launch dates while maintaining high-quality work.

+ Adaptability: Stays flexible in a fast-paced and changing media environment.

+ Collaboration: Works well across departments and with external vendors to execute integrated campaigns.

+ Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.

Are you ready to smile, apply today.

Employment is contingent upon the successful completion of a pre employment drug screen.