"Alerted.org

_A rare opportunity to join theCity Winery team as we reimagine the future of live music and hospitality._ City Winery to deliver the

highest end combined culinary and cultural experience to our customers who are

passionate in sharing wine, music, and culinary arts. We are a unique facility,

combining a fully functioning winery with intimate concerts, food & wine

classes, private events in a variety of configurations, and fine dining. We

have created a compelling mix for our sophisticated clientele of foodies, and

active cultural patrons—bringing the wine country experience to the middle of a

large city.

Position Summary

The Director of Event Sales is responsible for leading and growing private event revenue at City Winery Hudson Valley, a high-

volume destination venue hosting weddings, social events, corporate programs, and nonprofit events. This role owns overall event

sales strategy, revenue performance, forecasting, and team leadership while maintaining alignment with City Winery’s brand

standards and guest experience expectations.

Serving as the senior sales leader on property, the Director of Event Sales drives both short- and long-term revenue growth through

proactive sales strategy, market expansion, and team development. This role partners closely with the General Manager, Regional

Sales Leadership, and internal stakeholders to achieve annual and multi-year revenue targets while maintaining profitability through

disciplined pricing and cost-of-goods oversight.

This position is highly client-facing, weekend-heavy, and requires a strategic yet hands-on sales leader comfortable balancing high-

touch hospitality with ambitious revenue goals.

Why us?

• Competitive pay

• We are a rapidly expanding

national entertainment and hospitality company, offering tremendous

opportunities for driven and ambitious individuals.

• Medical, Dental, Vision

Insurance

• nDORFins program designed to

promote a healthy and active lifestyle!

• 401K (and yes we match!)

• Flexible Savings Accounts,HSA

and Dependent Care, Basic Life and AD&D Insurance

• Amazing discounts, 50% OFF

all dining/retail wine

• Free Family Meal

• Tickets to available shows

And

more!

Overview of Responsibilities

Sales

Strategy & Revenue Leadership

·

Own

and drive total private event revenue performance for City Winery Hudson Valley

·

Develop

and execute annual and multi-year sales strategies aligned with budgeted

revenue goals

·

Set

sales priorities, pricing strategy, and market focus across weddings, social,

corporate, and nonprofit segments

·

Identify

and pursue new market opportunities and strategic partnerships to expand demand

·

Maintain

a strong, forward-looking pipeline through both inbound and proactive outbound

sales efforts

·

Lead

negotiations and contracting for high-value and complex events

Team

Leadership & Development

·

Lead,

mentor, and support the Event Sales team, setting clear expectations and

accountability

·

Oversee

pipeline management, lead response standards, and sales performance tracking

·

Partner

with Regional Sales Leadership and the General Manager on staffing, performance

management, and hiring

·

decisions

·

Foster

a collaborative, motivated, and results-driven sales culture

·

Provide

coaching and guidance on consultative selling, client experience, and revenue

optimization

Client

Experience & Oversight

·

Serve

as a senior-level client contact for key accounts and high-profile events

·

Ensure

consistency in client communication, proposal quality, and overall sales

process

·

Guide

clients through high-level vision, scope, and pricing decisions

·

Support

the team in navigating complex planning scenarios while maintaining guest

satisfaction

Financial

Performance & Cost Oversight

·

Maintain

accountability for event profitability and cost of goods (COGs) in partnership

with Operations and

·

Accounting

·

Monitor

pricing structures to ensure alignment with revenue goals and margin

expectations

·

Review

event performance and trends to inform future pricing and sales strategy

·

Contribute

to budgeting, forecasting, and financial planning related to private events

·

Collaboration

& Strategic Alignment

·

Partner

closely with Operations, Culinary, Winery, and Marketing leadership to align

sales strategy with execution

·

capabilities

·

Participate

in weekly production, BEO, and leadership meetings as needed

·

Collaborate

with Marketing on promotional initiatives, seasonal sales pushes, and

positioning of Hudson Valley as a

·

destination

venue

·

Support

regional and national initiatives tied to broader City Winery goals

Reporting

& Performance Tracking

·

Oversee

accurate forecasting, pipeline reporting, and revenue tracking

·

Analyze

sales performance against goals and identify trends, risks, and opportunities

·

Communicate

regularly with leadership on progress toward budgeted targets

·

Use

data and insights to continuously refine sales strategy and team focus

OTHER DUTIES

Other

duties, projects, and responsibilities may be assigned based on business needs

and organizational priorities.

Minimum Qualifications

·

7+ years of progressive experience in event

sales or hospitality sales, including leadership responsibility

·

Proven success driving revenue growth in a

high-volume, destination event venue

·

Demonstrated ability to lead, mentor, and hold

a sales team accountable to goals

·

Strong consultative sales skills with comfort

pricing, negotiating, and contracting complex events

·

Experience managing revenue forecasts, budgets,

and profitability metrics

·

Working knowledge of food, beverage, wine, and

hospitality-driven events

·

Exceptional written, verbal, and interpersonal

communication skills

·

Strong organizational skills with the ability

to manage competing priorities

·

Proficiency in Microsoft Office and CRM/event

management platforms (Tripleseat preferred)

·

Bachelor’s degree preferred

·

Ability to work a non-traditional,

weekend-heavy schedule

About Us

Wine, food, and

live entertainment collide at City Winery to create a dynamic and incredibly

unique workplace. Since 2008, City Winery has been turning heads across the

nation with amazing live performances, delectable cuisine, and award winning,

locally produced wines. But there's more to us than that we're a haven for community and creativity, a

place where the philosophy of hospitality is more than just a buzzword, but a

way of life. City Winery, founded by music industry veteran & visionary

Michael Dorf, has established itself as a one-of-a-kind brand providing

unforgettable experiences for guests. From world class music venues to

sustainably produced wines with ratings of 90+ points, City Winery offers a

range of topnotch events & experiences.

We are an equalopportunity employer and value diversity at City Winery. We do not discriminateon the basis of race, religion, color, national origin, gender, sexualorientation, age, marital status, veteran status, or disability status.Additionally, City Winery participates in the E-Verify Program in certainlocations, as required by law.