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Events Marketing Manager
- Robert Half The Creative Group (Atlanta, GA)
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Description
Events Marketing Manager (Contract)
The Challenge
We are seeking a strategic, metrics-driven Events Marketing Manager to lead the execution of high-impact brand experiences for a leading enterprise technology organization. In this role, you will be responsible for designing and executing events that engage customers, prospects, and partners while driving significant pipeline growth and brand awareness.
The ideal candidate has a passion for creating exceptional event journeys—from immersive tradeshows to complex multi-day conferences—and thrives in a fast-paced environment where cross-functional collaboration and innovation are key. You will work closely with marketing, sales, and executive stakeholders to manage end-to-end planning and continuously optimize event performance.
The Mission
As a core member of the Events team, you will support the strategy and execution of a global event portfolio:
+ Flagship Proprietary Conferences: Drive the planning and execution of large-scale events, including annual Sales Kickoffs (SKO) and flagship customer conferences. Responsibilities include vendor/venue management, keynote and breakout oversight, sponsor relations, and overall attendee experience.
+ Third-Party Tradeshow Management: Lead the company’s presence at Tier 1 industry events, overseeing project management, internal enablement, onsite execution, and post-event reporting.
+ Community & Customer Events: Support the planning of community engagement initiatives, including User Groups and Thought Leadership events, as well as roadshow activations.
+ Cross-Functional Collaboration: Partner with internal Field Marketing, Sales, and Customer Success teams to ensure successful event presence. Manage budget allocations and collaborate with leadership on event goals and metrics.
+ Experiential Activations: Develop creative onsite and virtual experiences that engage attendees and reinforce the brand identity.
+ Performance Tracking: Utilize tools such as Salesforce and PowerBI to measure event ROI and provide actionable insights to stakeholders.
Requirements
The Profile
You are:
+ A Collaborative Leader: A team player with strong initiative and the ability to solve problems in high-pressure environments.
+ Detail-Oriented: Highly organized with the ability to manage multiple complex projects simultaneously.
+ A Skilled Negotiator: Experienced in vendor negotiation, logistics coordination, and strict budget management.
+ Adaptable: Comfortable working in a lean environment with tight deadlines and willing to work non-standard hours as needed.
+ Travel-Ready: Able and willing to travel both domestically and internationally.
Your Experience Includes
+ 8–10 years of B2B event management experience, with a heavy focus on large-scale conferences and third-party tradeshows.
+ Specific in-house experience at an enterprise technology company.
+ Proven success managing Tier 1 industry event presences.
+ Hands-on experience with internal sales events (SKOs), including content and catalog management.
+ Strong background in Marketing Strategy and managing sponsored event programs.
+ Expertise in using Salesforce and other marketing tools to track and report on performance.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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